Director, Integrated Marketing

About the role

Ro is a direct-to-patient healthcare company delivering nationwide telehealth, labs, and pharmacy services through a vertically integrated platform. The Director of Integrated Marketing will lead the development and execution of highest-priority integrated marketing campaigns, working across Brand, Product Marketing, Growth, Communications, Insights, and other channel teams to create cohesive consumer experiences from diagnosis to delivery and ongoing care.

Responsibilities

• Own the integrated marketing strategy and execution for major consumer campaigns, including celebrity partnerships, brand moments, and high‑priority launches.
• Translate campaign objectives, audience insights, product claims, and aligned creative concepts into a clear integrated marketing strategy across paid, owned, and earned channels.
• Identify opportunities to maximize a creative concept across channels, leveraging each channel’s unique strengths.
• Build the campaign architecture: define channel roles, key moments, sequencing, dependencies, and how pieces work together for greater impact.
• Maintain a holistic view of the consumer experience to ensure campaigns feel cohesive wherever consumers encounter Ro.
• Serve as the single accountable marketing lead for assigned integrated campaigns, orchestrating cross‑functional teams (Brand, Product Marketing, Growth, Communications, etc.).
• Partner with Product Marketing to understand consumer insight, value proposition, and credible product claims.
• Partner with Brand to pressure‑test creative concepts and identify cross‑channel extension opportunities.
• Work with channel owners to determine how the campaign should come to life within their channels, integrating their expertise.
• Establish priorities, roles, decision points, dependencies, timelines, and operating rhythms; anticipate risks and resolve cross‑functional blockers.
• Develop a repeatable approach to integrated campaign planning that balances speed with strategic rigor and executional excellence.
• Create strong feedback loops post‑launch, translating performance learnings into better future campaigns.
• Personally drive work from strategy through execution, moving fluidly between strategic thinking and executional detail.
• Lead through influence, building trust and alignment across teams with differing priorities.
• Operate comfortably in ambiguity, bringing structure and momentum to fast‑moving initiatives.

Requirements

• 10+ years of experience in integrated marketing, brand marketing, consumer marketing, or related roles within a high‑growth consumer, DTC, or digitally native business.
• Proven track record of personally leading large, cross‑channel consumer campaigns from strategy through launch, with clear examples of individual role and impact.
• Experience orchestrating campaigns across paid, owned, and earned channels, with fluency to connect work while respecting functional channel owners’ expertise.
• Strong consumer and creative judgment; ability to identify how a strong creative concept can work harder across channels.
• Experience partnering closely with Brand/Creative, Product Marketing, Growth/Performance Marketing, Social, Communications/PR, and Lifecycle/CRM teams.
• Exceptional cross‑functional leadership: ability to create alignment, make decisions, resolve ambiguity, and hold teams accountable without relying on reporting lines.
• Strong operational instincts and attention to detail; understanding that exceptional campaigns require both a strong idea and excellent execution.
• Experience operating in a lean, fast‑moving organization where senior leaders set direction and execute.
• Low ego and high ownership; willingness to do whatever is needed to get an important campaign to market.

Benefits

Competitive equity and benefits package (as applicable).

Pay

Target base salary range: $175,000 – $211,000, with compensation varying based on location, job‑related knowledge, skills, and experience.

Schedule

Ro supports flexibility to work anywhere in the United States. For employees in the tri‑state (NY) area, in‑person collaboration at HQ is expected on Tuesdays and Thursdays. For those outside the tri‑state area, in‑person collaboration occurs during team on‑sites throughout the year.