Director of Marketing

Responsibilities

• Lead full-funnel marketing strategy across awareness, lead generation, nurture, and booked tour conversion
• Optimize all marketing activity toward qualified booked tours as the primary business outcome
• Manage paid search and paid social strategy in partnership with agency partners
• Oversee SEO strategy, priorities, and agency execution
• Own lifecycle marketing across email and SMS, including segmentation, nurture journeys, reactivation, and campaign calendar planning
• Manage direct mail, referral programs, listings/reviews, local marketing support, and school-level campaign needs
• Partner closely with Admissions to understand lead quality, parent objections, tour show rates, tour conversion, and enrollment outcomes
• Create strong feedback loops between Marketing, Admissions, and school teams so insights from the field improve campaigns, messaging, and nurture
• Own marketing reporting across leads, booked tours, completed tours, conversion rates, channel efficiency, and budget pacing
• Translate performance data into clear recommendations, priorities, and next steps
• Manage marketing budgets, monitor pacing, and recommend investment shifts based on performance and business needs
• Lead and develop a team of three internal marketers, while managing multiple agencies and freelance creative partners
• Create clear workflows, briefs, calendars, and operating cadences that help the team execute with quality and accountability
• Communicate performance, risks, tradeoffs, and decisions clearly to senior leadership

Requirements

• Full-funnel growth marketing experience, ideally in a lead-generation, multi-location, education, childcare, healthcare, wellness, retail services, or high-consideration consumer business
• Strong data fluency, including the ability to build, pull, analyze, and act on performance reporting
• CRM and lifecycle marketing expertise, including segmentation, nurture journeys, email/SMS strategy, and campaign calendar planning
• Strong project management skills and the ability to manage multiple channels, agencies, timelines, budgets, and dependencies
• Experience steering people, agencies, freelancers, or cross-functional teams
• Collaborative working style and strong cross-functional instincts
• Ability to partner effectively with Admissions and school teams
• Competent brand and creative judgment, with the ability to brief, evaluate, and approve parent-facing creative confidently
• Candidates must reside in New Jersey, New York, Connecticut, or Pennsylvania and have the ability to travel throughout the assigned territory as business needs require and attend weekly meetings in Westfield, NJ.
• Bachelor's degree in marketing, Communications, Business, or a related field
• 7-10 years of progressive marketing experience, including at least 3–5 years in a marketing leadership role