Director of Marketing

We’re creating an entirely new way to solve the most ubiquitous problem in industry—moving and storing material. We’re applying robotics and distributed software to create a new class of product for this $1T market, focusing first on the supply-chain industry. The sector is under unprecedented pressure from e-commerce growth, rising costs, and global disruptions, making it a critical area for innovation.

About the role

As Director of Marketing at Mytra, you will own and build our marketing function during a period of significant commercial growth. Today, marketing is lean and distributed; you will architect it into a cohesive function, defining strategy, owning the budget, and setting how marketing drives commercial pipeline and attracts world-class talent. This is a player-coach role: you will start hands-on as the builder and primary executor across brand, content, communications, and demand generation. As the function matures, you will hire, develop, and lead the team. Reporting to the Chief Revenue Officer, this role sits at the intersection of commercial strategy, demand generation, brand, and executive communications. You will collaborate closely with Sales, Product, Customer Operations, People, and Engineering to translate complex robotics and software capabilities into compelling narratives for enterprise customers and talent.

Responsibilities

• Own Mytra's marketing function end-to-end: set strategy, manage budget, and define how marketing supports commercial growth and talent attraction. Build it hands-on today and scale it into a high-performing team over time, including org design and hiring.
• Define and steward Mytra's brand voice, visual identity, and messaging system across all external channels. Shape company and product positioning through a strategic narrative that differentiates Mytra and translates complex robotics and software into clear value for technical and non-technical audiences, including vertical-specific positioning and campaign strategies tailored to each industry vertical in our ICP.
• Build and run the content and editorial engine spanning thought leadership, technical content, customer stories, and product announcements. Own media relations, social presence, and executive visibility initiatives that position Mytra as the authoritative voice in industrial automation and Physical AI.
• Stand up and ramp Mytra's demand generation engine from the ground up. Build the pipeline marketing motion in close partnership with Sales, spanning campaigns, channel strategy, account-based targeting, lead lifecycle, and measurement.
• Build and own a metrics-driven funnel, from leading indicators (engagement, discovery calls, pipeline creation) to output metrics (conversion, velocity, source performance), enabling data-driven tactical and strategic adjustments.
• Partner with Sales and Product to develop sales enablement materials, customer stories, and launch assets that support active commercial deals and accelerate pipeline progression. Extend this partnership across the full customer journey—from new-logo acquisition through expansion and upsell—to shorten time-to-expansion and grow existing accounts.
• Own Mytra's employer brand and talent marketing, developing narratives and assets that attract world-class engineers, operators, and builders.
• Manage external agencies, freelancers, and creative partners. Know when to build in-house and when to leverage specialists to amplify quality and execution speed.

Requirements

• Energized by the opportunity to build a once-in-a-generation hardware brand and understand what it takes to make a deep-tech company legible, exciting, and trustworthy to the world.
• 10+ years of experience across brand, content, or integrated marketing, with direct experience building or scaling a demand generation and pipeline marketing motion, ideally in enterprise-B2B, deep tech, software, or industrial hardware.
• Metrics-driven, with a track record of instrumenting a marketing/demand-gen funnel—leading and lagging indicators alike—to diagnose performance and adjust in real time.
• Experience marketing across the full customer lifecycle, including post-sale expansion and upsell, and understand how marketing can shorten the time it takes a customer to expand.
• Comfortable as a player-coach: building the function hands-on as an individual contributor today and hiring, developing, and leading a team as it scales.
• Able to operate as both strategist and executor, defining the vision and rolling up your sleeves to make it happen in a lean, fast-moving environment.
• Experience building or rebuilding a marketing function or brand from the ground up, including messaging frameworks, brand voice guidelines, content systems, and demand generation programs.
• Strong editorial judgment and writing ability, translating complex technical capabilities into clear, compelling narratives for both technical and non-technical audiences.
• Experience owning a marketing budget and managing external agencies, freelancers, or consultants to maximize leverage from vendor relationships.
• Sharp cross-functional instincts, partnering with Sales, Product, People, and executive leadership to extract insight and create work that moves the business forward.

Nice to have

• Hands-on experience with marketing automation and CRM tooling (e.g., HubSpot) to build and measure demand generation programs.
• Direct media relations experience, including managing PR agency relationships or cultivating journalist connections.
• Experience in robotics, automation, supply chain, or adjacent deep-tech industries.
• Background in employer brand or talent marketing.
• Familiarity with the enterprise B2B sales cycle and how marketing supports deal progression.

If this role excites you, we encourage you to apply—even if you don’t check every box. At Mytra, we build bots, but we hire humans. We value thoughtful challengers who communicate with clarity and respect, and we’re lifelong learners committed to getting better every day. We move fast, learn faster, and show up for each other under pressure. The best outcomes come from diverse perspectives working together to build something meaningful and built to last.

Benefits

• Competitive compensation and equity grants at a high-growth company backed by top-tier VCs.
• Fully subsidized health coverage, including medical (baseline plans), dental, and vision for employees and dependents.
• 401(k) plans and employer-subsidized life insurance.
• Fully subsidized lunch and snacks at HQ—we eat and share stories together at the “long” table.
• Generous PTO and company-paid holidays, including one week over the winter break so everyone can recharge together.
• Voluntary pet insurance, Voluntary Life Insurance, Accident, Critical Illness, and Hospital Indemnity.
• Fully subsidized tax advisory services and education to help you understand your equity.
• Commuter benefits, including up to $150 monthly commuter benefit.
• Lively, modern combined office and lab space where we rapidly iterate through design, build, and test phases.
• Fully equipped onsite gym and showers at headquarters.

Pay

Compensation for this position will be set based on the candidate's experience level and location. The posted salary band is applicable only to the San Francisco Bay Area and is subject to change. This role requires on-site presence at our Brisbane, CA headquarters for close collaboration with other teams. The pay range for this role is $245,000 - $275,000 USD per year.