Director, HCP Marketing (Head & Neck Oncology)

About the role

The Director, HCP Marketing, Petosemtamab (Head & Neck Oncology) will design and execute the HCP experience launch plans including the brand's first launch in HNSCC. This critical role will report directly into the Senior Director, US Marketing, Petosemtamab, and will be expected to work closely with the Head and Neck Squamous Cell Carcinoma (HNSCC) Consumer Marketing & Digital/Omnichannel teams.

Responsibilities

• Serve as the resident brand team expert on current and evolving trends in the HNSCC oncology marketplace and leverage opportunities related to HCP, institution, and key accounts in oncology to drive overall brand success
• Establish and pull through the brand strategic vision set by Genmab leadership
• Seamlessly integrate professional promotion strategies into the overall product brand plan
• Lead professional promotion strategy aligned to brand strategic imperatives
• Define customer engagement priorities and promotional objectives
• Develop HCP positioning, messaging, and campaign direction
• Identify engagement opportunities across customer segments
• Partner with medical, market access, advocacy, and sales to ensure aligned engagement strategies
• Manage detailed tactical plans and develop related content to drive brand goals
• Collaborate to provide critical input into HCP/Key Acct Institution profiles, targeting and segmentation
• Manage external agencies including creative, media, and medical communications
• Oversee Brand marketing budget, ensuring efficient allocation and ROI optimization
• Partner with HNSCC Consumer Marketing and Digital Marketing to develop and implement cohesive brand campaign, creative, positioning and messaging, etc.
• Effectively translate primary & secondary data into insight-driven decision making and actionable strategies and tactics
• Track and provide weekly key performance indicator reports
• Represent brand during Medical/Legal/Regulatory review meetings to ensure launch readiness
• Work effectively with Genmab sales leadership (and commercial led advisory boards), and other relevant Genmab functions
• Work productively to lead through external agency partners, key internal stakeholders, and cross functional groups within Genmab
• Drive engagement and partnerships with relevant professional societies and marketing advisory boards
• Manage project timelines, budgets and all key deliverables aligned to effective launch readiness

Requirements

• A minimum of a Bachelor’s degree is required (MBA preferred)
• Minimum of 10 years of progressive responsibilities within oncology marketing, sales and agency leadership
• Preferred Qualifications: Masters Degree, Deep understanding of HCP, Key acct, and GPO marketing concepts within pharma/biotech, Recent oncology solid tumor and/or HNSCC specific launch experience, Experience working in the highly complex, dynamic environment of an emerging organization, Ability to work cross-functionally and on multiple projects simultaneously, Ability to thrive in ambiguity, with an entrepreneurial mind-set and a track record of results, Resourceful, decisive and proactive approach to managing multiple priorities in a fast-growing organization, Strong communication and presentation skills, Startup, emerging pharma, or new team experience desired

Work arrangement

This role offers flexibility to work away from the office for 20%–40% of a typical schedule. Employees may use this work schedule in increments of single days or multiple consecutive days, provided it does not exceed 40% within a 60-day period, and is approved by the hiring manager.

Qualifications

• For US based candidates, the proposed salary band for this position is as follows: $205,632.00---$308,448.00