Associate Director, HCP Marketing - Oncology (Skin)

About the role

The Associate Director, Oncology HCP Marketing will provide strategic & operational support for the US congresses and peer-to-peer education for the Non-Melanoma Skin Cancer (NMSC) indications. The role involves increasing brand equity and presence at key congresses, building relationships & loyalty with customers, and gaining marketing experience in a competitive space.

Responsibilities

• Support & implement US congress & convention plans, creative vision, and communication strategy
• Cook up with marketing team, medical affairs, and thought leader liaisons (TLLs) to ensure cohesion across congress plans
• Partner with Thought Leader Liaisons (TLLs) & Non-Small Cell Lung Cancer (NSCLC) congress point on Pan-tumor congress execution (eg. ASCO, ESMO)
• Analyze the competitive landscape, identify key promotion opportunities, and develop customer-focused and differentiated messages to key target audiences at congresses
• Support all operational aspects for Peer-to-Peer education & Speaker Programs including content development/updates, new engagement tactics/formats, HCP contracting, training, logistics, communications, and act as key liaison with Commercial Operations group
• Develop professional relationships with external medical experts & speakers
• Contribute to US Advisory Board and Ad Council planning, including project management/timelines, content development, & contracting
• Support management of promotional medical education, including content updates, execution, rollout of new promotional displays & tactics, pull-through with the sales team, vendor management, & budgets
• Support management of agency involved in key projects with quarterly assessment and budget tracking
• Support management of third party KOL programs
• Participate in Brand Team Meetings
• Ensure marketing processes, programs, and internal reports are developed, implemented, and effectively administered to be consistent with corporate guidance and all regulatory, legal, ethical guidelines
• Ensure project timelines and expenses are kept on scope and budget
• Ensure cost-effective delivery of all programs while tracking and monitoring metrics

Requirements

• You can lead strategically, drive performance, and align across multiple functions
• You bring strong project and process skills with attention to detail, proactivity, and ability to prioritize effectively
• You are a standout colleague with ability to navigate & collaborate cross-functionally
• You thrive in a fast-paced launch environment
• You are innovative thinking and problem-solving ability
• You effectively communicate to a wide variety of scientific and commercially-oriented individuals

Qualifications

• 10 years of life science related marketing or sales experience
• Bachelor's degree
• Oncology or Dermatology experience with a focus on Biologic products
• Experience with Congress & Peer-to-Peer

Skills

• Strategic thinking
• Project management
• Attention to detail
• Proactivity
• Collaboration
• Problem-solving
• Communication

Benefits

Regeneron offers a competitive and comprehensive total rewards package which may include, depending on country and role: annual bonuses or other incentive plans, equity awards, pension or retirement benefits, 401(k) company match, health and wellness programs, fitness centers, insurance benefits (e.g. medical, dental, vision, life and disability), paid time off, and family support benefits.

Pay

$157,200.00 - $256,600.00 annually

Schedule

Full-time