Associate Director, US Skin HCP Oncology Marketing

About the Role

The Associate Director, US Skin HCP Oncology Marketing is responsible for contributing to and executing the healthcare professional strategy for Non Melanoma Skin Cancer (NMSC) indications. This includes customer engagement, non-personal channel strategy, operational support, and execution of digital and print media tactics. The role involves developing field-based materials and trainings, partnering with cross-functional teams to drive product growth, and strengthening the brand's market position.

Responsibilities

• Development and execution of NMSC customer engagement and non-personal channel strategy
• Lead for development of the NMSC non-personal promotion strategy, tactical plans, outputs, data triggers, and budgets
• Creation of downstream field-based materials and selected original field-based pieces as identified and needed
• Media Vendor and 3rd Party Vendor Management, including digital and/or non-personal communications (e-blasts, Rep Triggered emails, CRM, banner ads, etc.)
• Non-personal and field team integration planning, as well as serving as the point for field communications
• Coordination with other indication teams for Brand-level personal/non-personal and customer engagement strategy, planning, and execution
• Marketing operations, including Veeva CRM platform management, print and digital inventory management, and meeting management
• Partner and collaborate with Sales Training to ensure adequate communication and training for the field team on key initiatives
• Work with agency for label updates/new indication launches for HCP promotional materials, including website
• Optimization of current metrics and measurement plan in conjunction with the analytics and customer insights team
• Review Committee (RC) captain: leading and driving RC prioritization and meetings for the NMSC team

Requirements

• Bachelor’s degree required; MBA preferred
• 10+ years of progressive experience in the pharmaceutical/biotech industry or related field
• 8+ years of U.S. commercial experience in pharmaceutical/biotech marketing, product management, or related areas
• Strong project and process skills with attention to detail
• Proactive and able to prioritize in a fast-paced environment
• Experience with media planning and creation, developing digital customer engagement, and digital engagement plans preferred
• Good problem-solving ability with strong interpersonal skills both internally and externally
• Ability to develop strong scientific acumen
• Willingness to travel approximately 25%, including weekends for conferences and meetings, as needed
• Presentation skills and the ability to communicate with a wide variety of scientific and commercially oriented individuals

Schedule

Onsite in Sleepy Hollow, NY for 4 days a week.

Pay

Salary Range (annually): $157,200.00 - $256,600.00

Benefits

Regeneron offers a competitive and comprehensive total rewards package, which may include:

• Annual bonuses or other incentive plans
• Equity awards
• Pension or retirement benefits, 401(k) company match
• Health and wellness programs, fitness centers
• Insurance benefits (e.g., medical, dental, vision, life, and disability)
• Paid time off
• Family support benefits

For additional information about Regeneron benefits in the U.S., visit Regeneron Total Rewards. For other locations, details will be provided during the recruitment process.