Associate Director, Marketing, Professional Promotion, HCP Strategy (Head & Neck Oncology)

About the role

The Associate Director, (Head & Neck Oncology) Marketing Professional Promotion – Field Activation & Experience will shape, implement, and execute brand strategies for Genmab’s Head and Neck Cancer team. This critical role will report to the Director of the Petosemtamab Marketing team and be expected to work closely within the US Marketing, cross-functional teams.

Responsibilities

• Shape key strategies, pull through prioritized tactics, and achieve the overall brand vision set by Genmab organizational leadership
• Work closely with Digital/Omnichannel teams to advance data-driven, personalized HCP engagement and provide strategic direction to omnichannel COE on customer journeys and channel priorities
• Operationalize tactical execution, including tailored non-personal stakeholder engagement resources that seamlessly coordinate with field based teams to make informed strategic decisions
• Leverage customer insights, including both channel driven and face to face KOL interactions and KPI reporting in conjunction with CE&I to inform brand strategy
• Lead and shape innovative Brand insights and leverage Advanced AI and other technologies
• Deliver and execute peer-to-peer education strategy/tactics focusing on advisory boards, speaker bureaus, steering committees, and customer insights generation
• Partner with TLE team to develop KOL specific strategies and resources to achieve the brand vision
• Execute tactical planning and pull-through
• Salesforce collaboration: Partner with sales leadership and develop clear strategic and execution pull-through of digital and non-personal go-to-market strategy
• Manage project timelines, budgets, and all key deliverables aligned to brand goals
• Partner effectively across Brand, Digital Marketing, Insights & Analytics, Sales, Sales Learning & Dev., Market Access, and Medical Affairs to implement brand strategies
• Work productively to lead through external agency partners, key internal stakeholders, cross-functional groups within the Genmab organization to drive performance results

Requirements

• A minimum of a bachelor’s degree is required; an MBA is preferred.
• 8+ years of professional, relevant experience required, including US or Global in-line marketing or Digital marketing experience.
• Oncology/HNSCC marketing experience highly preferred.
• Accelerated approval experience is highly preferred.
• Prior sales experience preferred.
• Strategic and creative mindset. Ability to translate insights into actionable strategies.
• Proven track record of brand performance, including developing strategies and tactics with measurable impact.
• Track record of driving strong cross-functional collaboration and achieving team-oriented goals.
• Excellent verbal and written communication skills for various audiences, including management teams.
• Ability to lead and motivate cross-functional team members and stakeholders. “One team” mentality.
• Experience working in an emerging organization's highly complex, dynamic environment preferred.
• Self-starter with strong initiative, proactive and solutions-oriented, and can function autonomously.
• Ability to thrive in a rapidly evolving, fast-paced work environment.
• Resourceful, decisive, and proactive approach to managing multiple priorities in a fast-growing organization.
• A strong desire to grow within the organization, taking on roles of increasing responsibility.
• Commitment to the corporate culture of innovation, customer and patient-centricity, inclusion, and compliance.
• Ability to travel domestically

Pay

The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience, and location. Also, certain positions are eligible for additional forms of compensation, such as discretionary bonuses and long-term incentives.

Schedule

This role offers flexibility to work away from the office for 20%–40% of a typical schedule. Employees may use this work schedule in increments of single days or multiple consecutive days, provided it does not exceed 40% within a 60-day period, and is approved by the hiring manager.