Associate Director, Marketing, Professional Promotion, Field Activation, (Head & Neck Oncology)

About the role

The Associate Director, (Head & Neck Oncology) Petosemtamab Marketing Professional Promotion – Field Activation & Experience will drive executional excellence and field-facing activation of the promotional strategy. This critical role will report to the Director of the Petosemtamab Marketing team and will be expected to work closely within the US Marketing and cross-functional teams.

Responsibilities

• Shape key strategies, pull through prioritized tactics, and achieve the overall brand vision set by Genmab organizational leadership
• Lead field activation planning and pull-through strategy
• Partner with sales leadership to identify customer engagement opportunities
• Ensure field teams are equipped with impactful promotional resources and engagement tools
• Cover promotional alignment across training, sales, market access, and medical teams
• Coordinate launch readiness and field communication planning
• Identify opportunities to improve customer experience and engagement
• Lead peer-to-peer and congress engagement strategy
• Leverage customer insights, including KOL interactions and KPI reporting in conjunction with CE&I to inform brand strategy
• Lead and shape innovative Brand insights and leverage Advanced AI and other technologies
• Execute tactical planning and pull-through
• Salesforce collaboration: Partner with sales leadership and develop clear strategic and execution pull-through of the brand go-to-market strategy
• Manage project timelines, budgets, and all key deliverables aligned to brand goals
• Partner effectively across Brand, Insights & Analytics, Sales, Sales Learning & Dev., Market Access, and Medical Affairs to implement brand strategies
• Work productively to lead through external agency partners, key internal stakeholders, cross-functional groups within the Genmab organization to drive performance results

Requirements

• A minimum of a bachelor’s degree is required; an MBA is preferred.
• 8+ years of professional, relevant experience required, including US or Global in-line marketing and field sales experience.
• Oncology/HNSCC marketing experience preferred.
• Accelerated approval experience is highly preferred.
• Prior sales experience highly preferred
• Strategic and creative mindset. Ability to translate insights into actionable strategies.
• Proven track record of brand performance, including developing strategies and tactics with measurable impact.
• Track record of driving strong cross-functional collaboration and achieving team-oriented goals.
• Excellent verbal and written communication skills for various audiences, including management teams.
• Ability to lead and motivate cross-functional team members and stakeholders. “One team” mentality.
• Experience working in an emerging organization's highly complex, dynamic environment preferred.
• Self-starter with strong initiative, proactive and solutions-oriented, and can function autonomously.
• Ability to thrive in a rapidly evolving, fast-paced work environment.
• Resourceful, decisive, and proactive approach to managing multiple priorities in a fast-growing organization.
• Strong desire to grow within the organization, taking on roles of increasing responsibility.
• Commitment to the corporate culture of innovation, customer and patient-centricity, inclusion, and compliance.
• Ability to travel domestically

Pay

The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience, and location. Also, certain positions are eligible for additional forms of compensation, such as discretionary bonuses and long-term incentives.

Schedule

This role offers flexibility to work away from the office for 20%–40% of a typical schedule. Employees may use this work schedule in increments of single days or multiple consecutive days, provided it does not exceed 40% within a 60-day period, and is approved by the hiring manager.