Associate Director, Marketing, Patient Experience and Consumer, (Head & Neck Oncology)

About the role

The Associate Director, Patient Experience and Consumer Marketing (Head & Neck Oncology) will lead patient engagement strategy and patient-centered support initiatives designed to address unmet needs, improve navigation and access, and strengthen the overall patient experience within head and neck cancer.

Responsibilities

• Shape key strategies, pull through prioritized tactics, and achieve the overall brand vision set by Genmab organizational leadership
• Lead development of the patient experience strategy aligned to brand strategic imperatives and launch objectives
• Identify unmet patient and caregiver needs and translate insights into actionable support initiatives and engagement strategies
• Partner closely with the internal Advocacy team to support engagement strategies with patient advocacy organizations and community stakeholders
• Partner closely with the Patient Services Marketing team to align patient support strategies, educational resources, and patient engagement initiatives
• Support development of patient-focused educational resources and engagement initiatives across personal and non-personal channels
• Ensure patient and caregiver perspectives are incorporated into program design, resource development, and customer engagement strategies
• Partner with omnichannel COE to support patient engagement journeys and scalable digital support initiatives
• Monitor emerging trends, unmet needs, and advocacy landscape dynamics within head and neck cancer
• Collaborate with field leadership and cross-functional partners to improve awareness and utilization of patient support resources
• Develop resources for CNEs and patient focused programming
• Manage project timelines, budgets, and all key deliverables aligned to brand goals
• Optimize patient journeys by leveraging data, segmentation, and personalization strategies

Requirements

• A minimum of a bachelor’s degree is required; an MBA is preferred.
• 8+ years of professional, relevant experience required, including US or Global in-line patient and consumer marketing within regulated environments.
• Oncology/HNSCC marketing experience highly preferred.
• Accelerated approval experience is highly preferred.
• Strategic and creative mindset. Ability to translate insights into actionable strategies.
• Proven track record of brand performance, including developing strategies and tactics with measurable impact.
• Track record of driving strong cross-functional collaboration and achieving team-oriented goals.
• Excellent verbal and written communication skills for various audiences, including management teams.
• Ability to lead and motivate cross-functional team members and stakeholders. “One team” mentality.
• Experience working in an emerging organization's highly complex, dynamic environment preferred.
• Self-starter with strong initiative, proactive and solutions-oriented, and can function autonomously.
• Ability to thrive in a rapidly evolving, fast-paced work environment.
• Resourceful, decisive, and proactive approach to managing multiple priorities in a fast-growing organization.
• Strong desire to grow within the organization, taking on roles of increasing responsibility.
• Commitment to the corporate culture of innovation, customer and patient-centricity, inclusion, and compliance.
• Ability to travel domestically.