Director, Global Marketing

About the role

The Director, Global Marketing will lead the development and execution of comprehensive marketing strategies to drive global brand awareness, market share, and revenue growth. This role requires a leader with a deep understanding of global markets, consumer behavior, and digital marketing trends who will collaborate closely with cross-functional teams to ensure alignment with business objectives.

Responsibilities

• Develop and implement global marketing strategies to achieve business goals and objectives.
• Lead all aspects of marketing, including brand, growth, communications, digital/lead generation, and strategic marketing.
• Identify and implement marketing campaigns to generate sales leads, maintain market positioning, and drive brand preference and customer loyalty.
• Build and execute demand creation activities to support profitable growth, such as advertising, trade shows, organic and paid digital, webinars, and training.
• Lead brand-specific strategies, leveraging market insights, segmentation, and other marketing approaches.
• Lead and mentor a team of marketing professionals, fostering a culture of innovation and excellence.
• Define and nurture the appropriate marketing team structure for the company's size and maturity, making informed organizational adjustments to ensure optimal performance.
• Build, develop, and motivate a diverse, global marketing team.
• Ensure the marketing team operates to the highest standards by coaching and developing team members.

Qualifications

• 10+ years of marketing, product management, and/or strategic service experience in comparable/growth-oriented industries with 4+ years in a senior management position.
• Bachelor's degree in Marketing, Communications, Business, Engineering, or a related field.
• Experience gaining knowledge of customers, company, and competition in new industries.
• Experience building processes to improve customer’s buying journey.
• Experience leading marketing and product initiatives across strategic and operational areas.
• Demonstrated ability and willingness to use AI tools to improve productivity, decision-making, work quality, and to reduce costs.
• Executive presence to quickly establish credibility and drive results with executives internal and external to the organization.
• Able to motivate and inspire both direct and indirect associates through effective communication.
• Strong teamwork and collaboration skills to work effectively with a wide range of people both within the reporting chain and outside the function and/or organization.
• Experience leading and operating successfully in a global environment and being a change agent for creating cultural awareness.
• Ability to build highly effective teams through attracting top talent, developing high performers, and holding low performers accountable.
• High energy, positive attitude — setting the example with the highest work ethic and passion to excel.
• Flexible/adaptable mindset to drive change management.
• Integrity – embodying the core values of the Zygo Navitar Brand and our global community.