Director, Global Marketing

About the role

The Director of Solid Tumor Global Marketing supports Genmab's late stage solid tumor portfolio, focusing on HNSCC and CRC settings. Reporting to the VP, Global Brand Lead for Solid Tumors, Global Marketing, this role requires a blend of strategic thinking, leadership, and adaptability to global markets.

Responsibilities

• Implement core aspects of the Global Commercialization Strategy in line with the compound development strategy.
• Coordinate with regional and development teams to ensure a cross-functionally aligned strategy.
• Develop and socialize deep disease area ecosystem understanding.
• Create market development initiatives including unbranded disease area & MOA education.
• Build and implement global marketing plans, develop the foundational brand strategy elements, and define the market entry strategy for products in late-stage development.
• Direct the analysis of the business; oversee the identification of key segments, business drivers, priorities, and growth opportunities.
• Collaborate with Regional markets to ensure synchronized efforts on creation of regionally led marketing initiatives and promotional strategy.
• Assist in managing the marketing budget ensuring effective allocation of resources.

Qualifications

• Bachelor’s degree required; advanced degree preferred.
• 10+ years of experience in pharmaceutical or biotech marketing, with a focus on oncology, solid tumors required.
• Strong analytical skills and strategic thinking, with the ability to translate complex scientific information into compelling commercial strategies.
• Demonstrated success in developing and implementing global marketing strategies for oncology products.
• Strong leadership and communication skills.
• Comfortable working in a fast-paced, dynamic environment, and capable of making decisions amidst uncertainty.
• A collaborative mindset and the ability to work effectively across functions and regions to achieve shared goals.

Requirements

• Exceptional ability to analyze market insights and integrate them into effective brand and commercial strategies.
• Proven leadership skills, capable of matrix management and influencing without direct authority; exceptional communication skills are essential.
• Create and execute market entry and brand strategy for new oncology products, focusing on gynecological tumors.
• Foster relationships with key opinion leaders, patient advocacy groups, and professional societies to enhance brand visibility and support.
• Demonstrated success in pre-launch and launch phases of oncology products, with a deep understanding of the solid tumor landscape.
• Resourceful, decisive, and proactive approach to managing multiple priorities in a fast-growing organization.
• Travel – 25%