Global Marketing Director

What You Will Do In This Role

• Develop and execute comprehensive global marketing strategies for Tory Burch and Diesel licensed product categories.
• Translate brand positioning, consumer insights, and business objectives into actionable marketing plans.
• Ensure all marketing initiatives align with partner brand guidelines, seasonal priorities, and long-term growth objectives.
• Lead annual strategic planning, budget development, and performance forecasting.
• Direct the creation and execution of global 360-degree marketing campaigns across digital, social, retail, e-commerce, influencer, PR, CRM, and experiential channels.
• Oversee campaign development from concept through launch, ensuring consistency across all consumer touchpoints.
• Partner with creative teams to develop compelling content and storytelling that elevates brand awareness and consumer engagement.
• Identify innovative marketing opportunities and emerging trends to maintain brand relevance and competitive advantage.
• Serve as the primary marketing contact for Tory Burch and Diesel brand partners.
• Build and maintain strong cross-functional relationships with partner marketing, brand, and executive leadership teams.
• Present strategic plans, campaign concepts, performance reviews, and business recommendations to internal and external stakeholders.
• Ensure compliance with licensing agreements, brand standards, and approval processes.
• Leverage consumer research, market intelligence, and analytics to identify growth opportunities.
• Monitor competitive activity, industry trends, and evolving consumer behaviors.
• Utilize data-driven insights to optimize campaign effectiveness, customer acquisition, retention, and lifetime value.
• Collaborate with digital commerce teams to drive online traffic, conversion, and customer engagement.
• Lead paid media, social media, influencer, content, and CRM strategies that support business objectives.
• Optimize digital marketing investments through ongoing performance analysis and testing.
• Manage global marketing budgets and resource allocation across regions and channels.
• Establish KPIs and measurement frameworks to evaluate campaign effectiveness and return on investment.
• Deliver regular business reviews highlighting performance, insights, and strategic recommendations.
• Drive revenue growth, market share expansion, and brand health metrics.
• Lead, mentor, and develop a high-performing global marketing team.
• Foster a culture of collaboration, innovation, accountability, and continuous improvement.
• Influence cross-functional teams and stakeholders without direct authority to achieve organizational goals.

Who You Are

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field required.
• MBA or advanced degree preferred.
• 10+ years of progressive marketing leadership experience in fashion, accessories, luxury, consumer products, or lifestyle brands.
• Proven success developing and executing global marketing strategies across multiple regions.
• Experience managing licensed brands and external brand partnerships strongly preferred.
• Demonstrated expertise in digital marketing, media strategy, brand management, and consumer engagement.
• Strong financial acumen and budget management experience.
• Experience leading and developing high-performing teams.