Global Marketing Director

The Opportunity

Reporting to the US based Chief Innovation & Marketing Officer, you will lead the global marketing strategy for ZIWI — defining our brand vision, building world-class campaigns and creative assets, and empowering regional teams with best-in-class go-to-market toolkits.

• Global brand strategy and positioning
• Integrated campaigns across the full consumer funnel
• Packaging, creative, and content development
• Consumer insights and trend forecasting
• Global marketing governance and performance frameworks
• Cross-functional collaboration across Innovation, Commercial, Ecommerce, and Sales teams

About You

You are:

• A proven marketing leader with experience building and scaling global consumer brands
• Deeply passionate about brand storytelling, innovation, and customer experience
• Data-informed, commercially savvy, and digitally fluent
• Comfortable influencing across cultures, regions, and senior leadership teams
• Entrepreneurial, agile, and energized by growth

What You’ll Bring

• 10+ years’ marketing experience, including senior global or multi-market leadership
• Strong background in CPG, food, beverage, wellness, or pet categories
• Expertise in brand strategy, creative development, and omnichannel marketing
• Experience leading high-performing teams and agency partners
• A genuine passion for pets and pet wellness