Director, Global Digital Campaigns

Vision & Strategy

Own the global strategy for digital marketing and integrated campaigns across Nexthink’s priority audiences, products, regions, and growth motions. Translate company priorities into clear campaign themes, audience strategies, digital programs, channel plans, and measurable outcomes. Build a global campaign framework that connects product marketing, demand generation, field marketing, events, content, digital, BDRs, and sales into one cohesive motion. Define what good looks like across campaign planning, execution, measurement, optimization, and reporting. Push the organization beyond activity-based marketing toward programs that create real account engagement, pipeline progression, and revenue impact.

Digital Growth & Campaign Ownership

• Own the digital campaign engine across paid media, search, paid social, retargeting, landing pages, webinars, nurture journeys, content syndication, SEO/GEO, and conversion optimization.
• Develop campaigns that are built around audience needs, buying-stage intent, and business outcomes, not just internal launch calendars.
• Partner closely with Product Marketing to turn positioning, launches, customer stories, competitive insights, and market trends into compelling campaign narratives.
• Work with Field Marketing and regional teams to ensure global campaigns can be adapted locally without becoming fragmented or diluted.
• Partner with Sales and BDR leadership to ensure campaigns are connected to target accounts, follow-up motions, and pipeline expectations.

AI-First Marketing Execution

• Lead the practical use of AI across the campaign lifecycle, including research, audience insight, messaging, content development, personalization, campaign QA, experimentation, reporting, and performance analysis.
• Identify where AI can help the team move faster, reduce manual work, improve quality, and scale more effectively.
• Build repeatable AI-enabled workflows that make the team more productive without sacrificing judgment, brand quality, or customer relevance.
• Stay current on how AI is changing search, content discovery, buyer research, digital engagement, and enterprise buying behavior.

Performance, Measurement & Optimization

• Own campaign and digital performance reporting, including engagement, conversion, pipeline, cost efficiency, funnel progression, and ROI.
• Establish a clear operating cadence for reviewing what is working, what is not, and where investment should shift.
• Partner with Revenue Operations, and Finance to improve attribution, campaign tracking, funnel visibility, and investment decisions.
• Build a culture of testing and learning across messages, channels, offers, landing pages, content formats, and audience segments.
• Use data to make decisions, but apply judgment to avoid becoming trapped in dashboard theater.

Team & Cross-Functional Leadership

• Lead and develop the global campaigns and digital marketing team, setting clear priorities, expectations, and development paths.
• Bring structure to ambiguous problems and help the team focus on the few things that matter most.
• Communicate clearly with senior leadership on performance, risks, tradeoffs, and recommended actions.
• Represent the campaign and digital marketing function with credibility in executive-level discussions.