Director of Digital Marketing and Campaigns

Job Summary

MathWorks is seeking a Director of Digital Marketing and Campaigns to lead global campaign strategy, digital marketing programs, and web experiences that support long-term customer value.

Responsibilities

• Lead and develop senior marketing leaders across campaign strategy, web, and digital promotion
• Set and evolve campaign strategy in response to business priorities, customer behavior, and market realities
• Partner closely with Sales, Customer Success, Product and Industry Marketing, Marketing Operations and regional teams worldwide
• Define and execute the global campaign framework, including planning, prioritization, and measurement
• Ensure programs support adoption, expansion, and long-term customer value in addition to acquisition
• Guide digital marketing strategy across web experiences, digital and paid promotion, and search
• Apply strong judgment while influencing channel and investments strategies based on market and go-to-market context
• Establish clear success metrics and governance that emphasize meaningful outcomes

Minimum Qualifications

• A bachelor's degree and 20 years of professional work experience (or equivalent experience) is required. 8 years management experience is required.

Additional Qualifications

• 5+ years of demonstrated experience managing people managers
• 10+ years of B2B marketing experience, including leadership roles in digital marketing or campaign management
• Deep understanding of marketing and market requirements in engineering-led, technical markets
• Experience operating in subscription or SaaS-based software business models
• Proven ability to define frameworks, guide complex systems, and build alignment across teams
• Strong people-leadership, communication, and cross-functional collaboration skills
• Comfort operating in a global environment with sensitivity to governance, privacy, and responsible AI use