Director – Global Digital Strategy & Capabilities, International

Key Responsibilities

• Define and lead the long-term International Business Unit digital roadmap aligned to brand objectives, brand priorities, and evolving customer journeys.
• Be a trusted and respected partner across the International teams, providing guidance on digital strategy, implementation & measurement, adding value to both strategic and tactical brand planning.
• Translate marketing strategy and content insights into omnichannel engagement plans across paid, owned, and earned channels—websites, SEO/SEM, CRM, email, social, and digital field tools.
• Serve as the global digital subject matter expert and key point of contact within the International BU across internal and external stakeholders.
• Lead customer and patient-centric omnichannel planning, customer journey design, and measurement frameworks, integrated into the yearly brand planning process.
• Integrate digital insights and data to define omnichannel customer segmentation, targeting, channel selection and customer journey development and campaign orchestration activities aligned to business objectives
• Partner closely with Brand/Marketing, Sales, Analytics and Digital Operations to integrate digital strategy into business execution.
• Manage media spend, AOR and media partner relationships, define and manage ways of working between BioMarin and agencies + media partners
• Embed key core global digital capabilities & best practices for the International roadmap, including CRM, CMS, CDP, marketing automation, Customer 360, Marketing Mix Modeling (MMX) and digital governance frameworks.
• Advocate digital literacy and capabilities building within the brand teams, supporting the Global Digital Center of Excellence (COE).
• Enable digitally-driven segmentation and targeting strategies for field and brand teams, enhancing precision and resource allocation.
• Advance digital maturity for BUs by championing new capabilities, governance standardization, and best practices in omnichannel execution.
• Support strategic initiatives such as persona development, segmentation, patient journey mapping, and HUB strategies to enable meaningful, personalized engagement at scale.
• Establish and maintain global standards for digital strategy execution and measurement across channels (ex: web, campaign, social, etc) and digital capabilities
• Perform vendor and platform evaluations to ensure alignment with strategic goals, scalability, and ROI.
• Enforce cross-functional digital governance to ensure compliant, consistent, and high-quality delivery across digital initiatives.
• Digital Measurement: Define Key Performance Indicators (KPIs) and metrics to measure the impact of digital and omnichannel initiatives across both field and marketing channels.
• Support the Senior Director to build robust, scalable digital playbooks, measurement frameworks and dashboards that enable real-time tracking, cross-channel attribution, and actionable insights.
• Track omnichannel and marketing effectiveness, field execution performance, and digital engagement outcomes.
• Provide executive-level performance reporting and storytelling to inform decision-making and highlight business impact.
• Develop and manage digital budgets, digital investments, ensuring resource efficiency and maximum return on investment.
• Drive roadmap and schedule for enabling Marketing Mix Modeling capabilities to the BU’s to inform brand & tactical planning, resource allocation and budget optimization

Qualifications

• Minimum 7-10 years of pharmaceutical, biotech or medical device industry experience in multichannel/omnichannel marketing, strategy, campaign planning, and campaign execution.
• Proven experience enabling and scaling omnichannel programs and digital capabilities across therapeutic areas, with measurable impact on commercial performance.
• Experience partnering cross-functionally to design and operationalize cross-functional omnichannel engagement strategies.
• Proven experience managing and driving accountability with multiple agencies of record to develop and execute omnichannel strategies and tactics.
• Strong sense of accountability and demonstrated ability to work collaboratively in a dynamic environment, flexible and adaptable to a changing environment.
• Experience with CRM, Marketing Automation and Marketing Mix Modeling capabilities preferred
• Strong change management skills, with experience leading organizational transformation, driving adoption, and navigating matrixed environments.
• Highly organized and results-oriented, with the ability to manage competing priorities, influence cross-functional stakeholders, and drive strategic alignment.
• Self-starter with a collaborative mindset, elevated level of accountability, and a solution-oriented approach to challenges.