Director, Digital Strategy

Social Media Strategy & Community Building

• Own Builders' social media strategy across all platforms - setting the vision, standards, and playbooks that guide how the team shows up, engages, and grows across every channel.
• Develop platform-specific strategies that reflect how audiences actually behave on each channel.
• Lead and develop the social media team, fostering a culture of creativity, experimentation, and accountability to both quality and performance.
• Prioritize community quality over vanity metrics, developing strategies that build a highly engaged, loyal audience rather than chasing follower counts, and setting the organizational standard for what meaningful engagement looks like.
• Develop and execute a creator strategy that spans ideological diversity - finding credible voices on both the left and right who can authentically carry cross-partisan, solutions-oriented stories.
• Lead YouTube strategy as a significant growth opportunity - developing a channel vision, content framework, and growth plan that builds Builders’ presence into a meaningful destination for civic storytelling and community engagement.
• Stay ahead of platform algorithm changes, emerging formats, and cultural trends - translating shifts in the landscape into concrete recommendations the team can act on quickly.

Paid Media Strategy

• Lead paid media strategy across social, search, and programmatic channels - owning the approach to audience targeting, creative testing, and spend allocation.
• Partner with the CMO on budget planning and media mix decisions, bringing data-driven recommendations on where investment will drive the greatest growth.
• Develop and manage a rigorous creative testing framework - ensuring every campaign generates learnings that compound over time.
• Oversee paid media execution in partnership with external agencies or in-house teams, holding partners accountable to performance standards and strategic alignment.
• Continuously optimize campaigns based on performance data, adjusting targeting, creative, and spend in real time - ensuring campaign learnings compound over time.

Insights, Analytics & Performance

• Serve as the organization’s strategic lead on campaign insights - owning the frameworks, dashboards, and reporting cadences that give the CMO and senior leadership a clear, integrated view of how strategy is being realized through execution across all channels, not just digital.
• Define and track social & media KPIs across awareness, engagement, conversion, and audience growth - connecting the dots between what was planned, what was executed, and what actually moved the needle.
• Translate performance data into clear, actionable recommendations that inform future strategy - identifying what’s working, what isn’t, and where the organization should double down or course correct.
• Own social listening as a strategic function by using qualitative signals, audience sentiment, and conversation trends to inform content strategy, identify emerging opportunities, and understand how Builders’ message is landing in the real world.

Technology & AI

• Champion smart, strategic use of AI and emerging technology tools across digital workflows - from content optimization and audience targeting to reporting automation and trend detection.
• Evaluate and recommend tools that increase the team’s speed, precision, and impact - with a focus on tools that enhance strategy rather than replace it.
• Stay informed on the evolving AI and martech landscape, bringing forward-looking recommendations to the CMO on where technology can give Builders a meaningful edge.

Cross-Functional Leadership

• Manage external vendors, analytics partners, and paid media agencies - setting clear expectations, holding partners accountable, and ensuring strategic alignment.
• Partner with the Editorial Director, Creative Director, GTM lead, Civic Impact team, and Daniel Lubetzy’s social team to ensure social strategy and content are tightly integrated - the right message reaching the right audience in the right format on the right channel.
• Bring data and platform expertise into every major content, campaign, and communications decision.

Requirements

• 7-10 years of experience in digital strategy, growth marketing, or paid media - with a portfolio that demonstrates both strategic leadership and hands-on execution.
• Deep, current fluency across major social and digital platforms - you understand how they work algorithmically, culturally, and commercially, and you stay ahead of how they’re changing.
• Proven track record of driving measurable audience growth and engagement through integrated organic and paid digital strategies.
• Strong analytical skills and comfort with data - you can build a performance framework, interpret the results, and translate them into strategy without needing a data team to do it for you.
• Experience leading paid media campaigns across social, search, and programmatic channels, including budget ownership and agency management.
• Exceptional strategic communication skills - you can synthesize complex data and platform dynamics into clear and compelling recommendations for senior leadership.
• A genuine pulse on culture: you consume media voraciously, you notice what’s breaking through and why, and you bring that instinct into your strategic thinking.
• Experience working in a fast-moving, mission-driven, or startup-like environment where you’ve had to build systems while simultaneously executing against them.
• Collaborative and entrepreneurial by nature - you thrive in cross-functional environments and know how to bring editorial, creative, and marketing teams along with you.
• Genuine enthusiasm for the Builders mission and the ability to apply your craft in service of a cross-partisan, solutions-oriented civic movement.