Director of Digital Strategy

Job Duties & Responsibilities

• Define and lead the enterprise digital strategy aligned with growth, access, and engagement goals.
• Optimize the digital patient journey from awareness through access and ongoing care.
• Oversee website and digital platform strategy, governance, and performance.
• Led digital acquisition efforts including SEO/SEM, paid media, social, and content marketing.
• Use data, analytics, and KPIs to measure performance and drive continuous optimization.
• Partner cross-functionally with clinical, IT, access, communications, and marketing teams.
• Improve digital conversion, including scheduling, navigation, and patient access pathways.
• Manage digital budgets, agencies, and vendor relationships.
• Establish digital standards, governance, and operational best practices.
• Ensure compliance with accessibility, privacy, and healthcare regulations.
• Lead innovation through emerging technologies including AI, personalization, and new platforms.

Qualifications

• Bachelor’s degree in Marketing, Digital Media, Business, or related field required.
• Master’s degree preferred.
• 8+ years in digital strategy, digital marketing, or related roles.
• 3+ years in leadership roles.
• Healthcare, pediatric, or mission-driven experience preferred.

Knowledge, Skills & Abilities

• Proven experience leading digital transformation and complex digital ecosystems.
• Strong expertise in SEO/SEM, paid media, web strategy, analytics, and marketing technology.
• Experience with CMS platforms, digital experience platforms, and analytics tools.
• Ability to translate data into actionable insights and measurable outcomes.
• Strong leadership, communication, and stakeholder management skills.
• Strategic, analytical, and customer/patient-centric mindset.
• Collaborative, adaptable, and results-oriented leader.
• Experience in healthcare or consumer access strategy preferred.

About Us

Texas Children’s has been leading the charge in patient care, education, and research since 1954. We are consistently ranked as the best children’s hospital in Texas and among the top in the nation by U.S. News & World Report. Our comprehensive health care network includes our primary hospital in the Texas Medical Center, the Jan and Dan Duncan Neurological Research Institute, and various clinics and facilities across the region. Texas Children’s is proud to be an equal opportunity employer committed to diversity and inclusion.