Director, Global Digital Strategy & Operations

Digital Strategy & Customer Experience

Define and execute the global digital strategy for customer-facing platforms and digital experiences.
Drive customer journey optimization, digital transformation initiatives, and experience governance.
Partner with business and technology teams to improve engagement, self-service capabilities, and conversion performance.
AI Search Optimization (AEO/GEO) — optimize content so AI assistants and answer engines understand, trust, and cite your content when responding to user questions.

Marketing Operations & Technology

Lead marketing operations strategy, CRM governance, marketing automation, and lead management processes.
Own the marketing technology roadmap and business requirements for key platforms including CRM, automation, analytics, and content management systems.
Establish attribution frameworks and operational reporting that connect marketing investments to business outcomes.

Product Information & Digital Commerce

Own the strategy and governance of global product information, digital content, and product data management.
Ensure accurate, consistent, and scalable product information across customer-facing platforms, distributors, and digital commerce channels.
Lead initiatives that improve product discoverability, content quality, and digital sales effectiveness.

Analytics & Performance

Define KPIs, measurement frameworks, and reporting processes across digital platforms and marketing programs.
Leverage data and customer insights to drive optimization, innovation, and continuous improvement.
Deliver executive-level performance reporting and strategic recommendations.

Leadership & Governance

Lead cross-functional teams, agencies, technology vendors, and strategic partners.
Establish governance, operating models, and best practices that ensure scalable and sustainable digital operations.
Drive strategic roadmaps that align digital investments with enterprise priorities and growth objectives.

Qualifications

• Bachelor's Degree
• Minimum 10 years of leadership experience in digital strategy, digital marketing, customer experience, marketing operations, or related disciplines
• Expertise in CRM, marketing automation, analytics, and digital experience platforms
• Experience leading digital transformation initiatives and cross-functional teams
• Strong strategic, analytical, and operational leadership skills with a track record of delivering measurable business results.

Skills

• Knowledge of Salesforce
• Experience with Marketo
• Adobe Experience Manager (AEM)
• Adobe Experience Cloud
• Google Analytics or Adobe Analytics

Benefits

The range for this position is $176,139.00 - $242,192.00 assuming full time status. Starting pay for the successful applicant is dependent on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education.

Pay

$176,139.00 - $242,192.00

Schedule

Full-time