Director, Field and Channel Marketing

Job Summary

Blue Planet, a division of Ciena, is seeking a strategic and results-driven Director of Field & Channel Marketing to lead worldwide marketing initiatives that drive pipeline growth, accelerate revenue, and strengthen customer engagement.

Key Responsibilities

• Lead and execute a global field and channel marketing strategy aligned to regional sales priorities and revenue targets
• Partner with sales leadership to identify opportunities, design account-based marketing (ABM) programs, and accelerate pipeline progression
• Deliver integrated campaigns, events, and executive engagements (in-person and virtual) that drive demand and customer expansion
• Translate corporate messaging into regionally relevant programs aligned to target accounts and buyer personas
• Drive lead generation and pipeline management from creation through closure, providing dashboards and visibility to sales
• Build customer advocacy through case studies, technology award submissions, and customer press releases
• Manage, mentor, and develop a high-performing global team of field and channel marketers

Requirements

• 10+ years of experience in B2B field marketing, demand generation, or outbound marketing within telecommunications, networking, or artificial intelligence software environments
• 3+ years of experience leading and developing marketing teams
• Demonstrated success driving pipeline growth and revenue impact through field and channel marketing programs
• Strong experience aligning with sales organizations and executing account-based marketing (ABM) strategies
• Data-driven mindset with hands-on experience using customer relationship management (CRM) and marketing automation platforms such as Salesforce and Marketo
• Excellent written and verbal communication skills, including executive-level presentations

Desired Skills

• Industry Experience: Experience marketing to communications service providers (CSPs)
• Domain Knowledge: Familiarity with operations support systems (OSS), network automation, orchestration, service assurance, and artificial intelligence–driven operations
• Global Exposure: Background in global, matrixed B2B technology organizations
• Advanced Education: Master of Business Administration (MBA)

Pay and Benefits

The annual pay range for this position in Canada is $143,700 – $229,500. The annual pay range for this position in the United States is $157,900 – $252,200. Pay ranges at Ciena are designed to accommodate variations in knowledge, skills, experience, market conditions, and locations, reflecting our diverse products, industries, and lines of business.