Director, Field Marketing

Responsibilities

• Develop and execute a field marketing program designed to accelerate pipeline and drive revenue across key accounts and verticals.
• Collaborate with marketing and sales teams to ensure alignment on target audiences, campaign strategies, and pipeline goals.
• Plan, manage, and optimize a mix of sponsored and hosted events targeting executive/C-suite audiences across verticals within an ABX/ABM GTM model (1:many, 1:Few, and 1:1), including in-person conferences, trade shows, proprietary hosted roundtables, webinars, and virtual roundtables.
• Secure high-impact sponsorships and speaking opportunities that align with target audience priorities and elevate the company’s brand presence.
• Oversee event budget, logistics and promotional strategies for events, including budgeting, vendor management, and on-site/virtual execution to ensure seamless experiences.
• Ensure events deliver measurable ROI by generating leads, deepening customer relationships, and positioning the firm as a thought leader.
• Design and implement engaging marketing event experiences that resonate with attendees, reinforce our commitment to delivering value, and strengthen customer engagement throughout the buyer journey.
• Collect and act on attendee feedback to continually refine event strategies, field marketing efforts, and improve customer satisfaction.
• Serve as a player-coach, supporting high-visibility events while developing team ownership, strategy and executive communication skills.
• Lead and develop a team of four event managers through coaching and career development support, setting clear expectations for performance.
• Build and refine scalable event processes, playbooks, budget templates, communication plans, and event standards.
• Work closely with marketing, sales, and customer success teams and senior leadership to align event marketing efforts with broader business objectives, ensuring alignment on vertical and horizontal campaigns.
• Collaborate with external partners, industry associations, and event organizers to identify strategic opportunities.
• Partner with content and marketing teams to create event-specific assets such as keynote presentations, panel discussions, presentations, event-specific materials, and promotional content.
• Ensure consistent messaging and alignment with the company’s value propositions.
• Leverage sales, client success, and customer insights to craft event themes and messaging that align with vertical, line of business, and brand narratives and resonate with senior executive decision-makers.
• Track and analyze the event ROI performance of field marketing initiatives, including — sourced pipeline %, influenced pipeline, MQL→SAL conversion from events, cost per opportunity, pipeline contribution, lead conversion, NPS, and customer engagement.
• Provide regular reporting to senior leadership and key stakeholders, highlighting successes, learnings, challenges, and areas for improvement.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field (MBA preferred).
• 8+ years in B2B field and event marketing with demonstrated ownership of flagship proprietary events (200+ attendees) and national tradeshow programs with at least 3 years in a leadership role.
• Proven expertise in creating and executing large-scale and hosted event-driven marketing strategies that deliver measurable results.
• Exceptional project management and organizational skills, with the ability to manage multiple initiatives simultaneously.
• Proficiency in event management platforms and marketing automation tools (e.g., Cvent, Goldcast/ON24, Marketo, Salesforce, Demandbase).
• Excellent communication and interpersonal skills for cross-functional collaboration and stakeholder engagement.
• Strong written and verbal communication skills, including presentation development and delivery.
• Collaborative mindset with the ability to build strong relationships across teams and levels.
• Strong analytical skills and mindset for measuring and optimizing event ROI.
• Mindset to thrive in a fast-paced, deadline-driven environment.
• Creative thinker with a customer-first approach to marketing strategies and a passion for delivering memorable customer experiences.