Director, Field Marketing

About the role

We run 80+ events a year, and they drive real pipeline across a high-velocity enterprise business. You'll own where we show up, how we invest, which accounts we activate, and how much pipeline we generate. Your sharpest focus is the pre- and post-event work that turns attendance into revenue: account targeting, executive invitations, meeting goals, and follow-up. You'll orchestrate Sales, BDRs, Partnerships, and Marketing around each event and hold everyone accountable for what happens before and after the doors open.

Responsibilities

• Owning field marketing strategy tied to enterprise revenue targets, pipeline gaps, and segment priorities across enterprise builders, named accounts, dealers/LBM, and partners
• Design and execute integrated field programs — trade shows, executive dinners, partner activations, roadshows, and regional events — tiered by investment level and expected return
• Orchestrate Sales, BDRs, Partnerships, and Marketing around each event: own attendee strategy and account targeting, drive pre-event outreach, manage executive invitation and meeting goal-setting, and hold all parties accountable for post-event follow-through
• Build on and integrate learnings from existing events personnel to establish clear RACI, execution playbooks, and performance standards across the team
• Own the full event operating model: evaluate, set standards for CRM hygiene, meeting creation, attribution, and ROI reporting
• Cook up and coordinate with demand generation and BDRs to extend event impact through targeted campaigns, account outreach, and retargeting

Requirements

You think in pipeline, not impressions. You've sat in the gap between Marketing spend and Sales outcomes, and you're energized by knowing the number an event will produce before it happens and proving the one it did after. Sales doesn't ask "what are we doing at this event" anymore: they get a briefing well in advance and show up ready. Marketing never has to ask how events are performing: they already know because your data is clean and accessible. You have:

• 8–12 years of B2B marketing experience, with a meaningful portion in field marketing or events supporting an enterprise sales motion
• Demonstrated track record of owning pipeline targets, not just event execution, with data to back it up
• Experience with ABM, named account strategy, and working in tight verticals where in-person relationships drive deals
• Strong cross-functional operator: comfortable managing through influence across Sales, BDRs, and Partnerships without direct authority
• Data-driven. Knows how to build attribution models, set success metrics, and report ROI with credibility
• Can flex from strategic planning to booth setup without losing composure. This role does both

Qualifications

A major plus if you also bring:

• Construction, homebuilding, building products, or adjacent industry experience

Skills

None specifically listed, but strong cross-functional collaboration and strategic thinking are key.

Benefits

Competitive salaries with significant equity, comprehensive medical, dental, and vision coverage, flexible PTO, and maternity/paternity leave. Remote-first culture with a stipend for creating an ideal home office.

Pay

N/A

Schedule

N/A