Director, Field Marketing

Strategic Direction

Share national Red Bull strategies, objectives and philosophies with the field and establish and implement the national field marketing strategy. Communicate national objectives and set clear goals for FMMs to ensure accountability to their key marketing deliverables. Ensure top notch understanding of the consumer and the market environment in every field which forms the basis of the local field marketing idea generation and execution.

Premium Appeal of Local Pride

Create and support local key events, scenes and marketing opportunities in line with Red Bull brand values and relevant to the local consumer and media landscape, with a focus on connecting with local communities. Ensure that every consumer experience with the brand is a positive one thanks to love for the detail and premium execution at events and all other field marketing activities.

Marketing Innovation

Create a culture and system that fosters the creation and implementation of great ideas that perfectly fit the respective field and fully embrace digital/social media in everything we do. Responsible for linking national and local ideas during the annual business planning process. Foster cross marketing in the field by ensuring synergies with trade and marketing initiatives.

Organizational Capabilities and Enabling Structure

Act as a role model and display Red Bull values with a consistent tone of voice that is motivating and inspiring. Sourcing, hiring and training FMMs and FMSs who fit the brand, have a Red Bull attitude and perfectly fit the field landscape. Provide on-going coaching and support to ensure the Field Marketing team achieves their deliverables. Build the annual objectives for each Field Marketing team member and conduct on-going, mid-year and end of year performance evaluations. Regularly assess and identify the development needs of the Field teams, and collaborate with Talent to develop and pipeline your team.

Driving Efficiencies

Uphold a logistical system for warehousing and infrastructure to ensure having the right tools and management in place to support the local needs, succeeding in premium appearance. Build smart and mutually beneficial partnerships by working with other brands, organizations and networks that bring added value such as expertise, networks, goods, budget or facilities.