Director Field Marketing

Job Summary

Manages Marketing Managers and oversees quarterly marketing plans designed to provide high quality, effective, and targeted marketing programs for the Divisions and communities they oversee. Provides marketing expertise and leadership to drive lead and traffic generation, sales enablement, and community-level execution. Demonstrates the ability to create and adapt marketing programs in a fast-paced environment with changing market conditions as a high energy, creative, and results-oriented leader. Maintains regular field presence across assigned Divisions and communities to ensure marketing is deeply connected to the on-the-ground sales environment.

Primary Duties & Responsibilities

• Utilizes a clear understanding of marketing principles toward new customer acquisition and existing prospect nurturing
• Hires, manages, and trains Marketing Managers effectively
• Employs the principles of database marketing to attract and track leads/prospects from response to sales
• Develops, implements, and measures division and community-level marketing plans including short and long-term strategies and tactics in support of sales goals
• Maintains consistency with Beazer brand standards, legal disclaimers, and all Marketing policies
• Led a metrics-based approach to marketing performance, with a focus on Cost Per Lead (CPL) accountability and budget efficiency across assigned Divisions
• Manages and optimizes digital marketing channels including paid media, listing sites, and vendor relationships to maximize lead quality and volume
• Works with Division management and MMs to assign priorities and establish timelines to ensure goals are met
• Drives marketing best practices within assigned Divisions and fosters information sharing across Divisions

Education & Experience

• Minimum of a Bachelor’s degree in Marketing or a related field is desired; appropriate experience will be considered
• 7–10 years of related Marketing experience
• Strong strategic and analytical skills with demonstrated ability to manage to CPL and performance metrics
• Strong leadership and team development skills
• Detail-oriented with exceptional organizational skills
• Ability to communicate persuasively, both orally and in writing
• Strong interpersonal and relationship-building skills, including with Sales and cross-functional partners
• Ability to work both independently and collaboratively