Director Field Marketing

Primary Duties & Responsibilities

• Utilizes a clear understanding of marketing principles toward new customer acquisition and existing prospect nurturing
• Hires, manages, and trains Marketing Managers effectively
• Employs the principles of database marketing to attract and track leads/prospects from response to sales
• Develops, implements, and measures division and community-level marketing plans including short and long-term strategies and tactics in support of sales goals
• Maintains regular field presence across assigned Divisions and communities to ensure marketing is deeply connected to the on-the-ground sales environment

Education & Experience

• Minimum of a Bachelor’s degree in Marketing or a related field is desired; appropriate experience will be considered
• 7–10 years of related Marketing experience
• Strong strategic and analytical skills with demonstrated ability to manage to CPL and performance metrics
• Strong leadership and team development skills
• Detail-oriented with exceptional organizational skills
• Able to communicate persuasively, both orally and in writing
• Strong interpersonal and relationship-building skills, including with Sales and cross-functional partners
• Able to work both independently and collaboratively