Field Marketing Director
About the role
Own integrated marketing strategy and partner closely with cross-functional teams on objectives and themes.
Create integrated marketing programs and communications that speak directly to the interests, and address the needs of key target buyers and influencers.
Create awareness, nurture, and educate key contacts within target accounts to drive more pipeline and accelerate sales opportunities.
Design & execute 1:Few Account-Based Marketing (ABM) initiatives.
Track, analyze, and optimize programs and ABM initiatives.
Identify and act on opportunities to improve programs and ABM effectiveness through better audience segmentation, marketing techniques, and processes.
Work cross-functionally with Sales, Sales Enablement, Strategy, Product Marketing, Creative Services/Digital, Customer Marketing, and Marketing Ops teams to ensure optimal orchestration and effectiveness of marketing programs.
Build and maintain a complete and accurate account and contact database.
Responsibilities
- Create integrated marketing programs and communications that speak directly to the interests, and address the needs of key target buyers and influencers
- Create awareness, nurture, and educate key contacts within target accounts to drive more pipeline and accelerate sales opportunities
- Design & execute 1:Few Account-Based Marketing (ABM) initiatives
- Track, analyze, and optimize programs and ABM initiatives
- Identify and act on opportunities to improve programs and ABM effectiveness through better audience segmentation, marketing techniques, and processes
- Work cross-functionally with Sales, Sales Enablement, Strategy, Product Marketing, Creative Services/Digital, Customer Marketing, and Marketing Ops teams to ensure optimal orchestration and effectiveness of marketing programs
- Build and maintain a complete and accurate account and contact database
Requirements
- 10+ years of enterprise software marketing experience
- Exceptional communication, writing, and organizational skills
- Well organized with very high attention to detail
- Expert in Microsoft Word, PowerPoint, and Excel
- Self-directed and able to manage multiple projects under aggressive timelines and expectations
- Proficient in delivering content via social media tools, including LinkedIn and Twitter
- Working knowledge of Sigma, and marketing automation platform experience (Marketo)
- Growth minded and a team player with a positive attitude
- Experience in administration, project coordination, and marketing operations
- Experience in a high growth software or technology company
Qualifications
- Medical, dental, vision, and basic life insurance
- Flexible PTO and company paid holidays
- Retail retirement programs
- 1% charitable giving program
- Base pay: $125,000 - $200,000
- The salary range listed here has been provided to comply with local regulations and represents a potential base salary range for this role. Please note that actual salaries may vary within the range above or below, depending on experience and location. We look at compensation for each individual and base our offer on your unique qualifications, experience, and expected contributions. This position may also be eligible for other types of compensation in addition to base salary, such as variable bonus and/or stock bonus.
Skills
- Enterprise software marketing experience
- Exceptional communication, writing, and organizational skills
- Microsoft Word, PowerPoint, and Excel proficiency
- Proficiency in social media tools (LinkedIn, Twitter)
- Marketing automation platform experience (Marketo)
- Administration, project coordination, and marketing operations experience
- Experience in a high growth software or technology company
Benefits
- Medical, dental, vision, and basic life insurance
- Flexible PTO and company paid holidays
- Retail retirement programs
- 1% charitable giving program
Pay
Base pay: $125,000 - $200,000
Schedule
Not specified
Company Information
Veeva is a Public Benefit Corporation (PBC) that believes in helping make the industries it serves more productive and creating high-quality employment opportunities. It has a unique equity program and does not require its employees to sign non-compete agreements.
Location
Not specified