Director, Consumer Banking & Marketing Integration

About the role

The Director, Consumer Banking Marketing Integration serves as the primary relationship owner and strategic liaison between Marketing and Consumer Banking businesses (Bank and Invest). This role fosters strong partnerships across the organization, ensures alignment between business priorities and marketing initiatives, and communicates a cohesive, compelling narrative about marketing’s contribution to business performance. Acting as a trusted advisor to senior leaders, the Director connects teams across business, marketing, design, analytics, technology, and product to drive clarity, coordination, and execution.

This role is based in the Charlotte office on a hybrid schedule (a few days per week on-site with some remote work). Hybrid expectations are set by the hiring manager and may change based on business need.

Responsibilities

Business Partnership & Strategic Alignment

• Serve as the primary marketing relationship owner for Consumer Banking businesses, including Bank and Invest.
• Build trusted partnerships with senior business leaders to understand priorities, growth objectives, customer needs, and key initiatives.
• Ensure marketing activities remain aligned to business goals and that stakeholders have visibility into priorities, progress, risks, and results.
• Partner across Marketing to translate business needs into actionable briefs, initiatives, and communications.
• Act as connective tissue across business, marketing, analytics, technology, product, and design teams to support alignment and successful execution.
• Champion a cohesive and compelling narrative regarding marketing initiatives, investments, outcomes, and business impact.

Cross-Functional Leadership

• Lead and influence cross-functional teams across Marketing, Business, Technology, Analytics, Product, Operations, and Design.
• Facilitate collaboration, prioritization, and decision-making across multiple stakeholder groups.
• Build alignment among teams operating within a highly matrixed environment while balancing competing priorities.
• Drive clarity and accountability by connecting stakeholders to shared objectives and business outcomes.
• Foster strong working relationships that enable efficient execution and problem-solving across functions.

Performance Reporting & Executive Communications

• Own development of executive-level narratives that articulate marketing’s contribution to Consumer Banking objectives.
• Partner closely with analytics and marketing teams to synthesize complex data into clear business insights and recommendations.
• Lead recurring business reviews, presentations, scorecards, and executive updates communicating performance, opportunities, risks, and key learnings.
• Ensure senior leaders have consistent visibility into major marketing initiatives, investments, outcomes, and future priorities.

Leadership & Team Development

• Foster a culture of collaboration, accountability, continuous improvement, and customer-centric thinking.
• Establish clear goals and expectations while supporting professional growth and leadership development.
• Promote strong partnership and communication across teams and organizational boundaries.

Qualifications

• Bachelor’s degree in Marketing, Business, Finance, Communications, or a related field.
• Minimum 7+ years of progressive experience in marketing, financial services, consumer banking, investing, or related industries (9+ years or equivalent combination of education and experience also accepted).
• Demonstrated success building partnerships with senior business leaders and executive stakeholders.
• Experience leading complex, cross-functional initiatives within a matrixed organization.
• Strong analytical skills with ability to translate data into business insights and recommendations.
• Exceptional presentation, communication, and storytelling capabilities.
• Experience in banking, deposits, checking, savings, wealth management, brokerage, investing, or related financial services businesses.
• Strong foundation in marketing principles, customer engagement, brand management, integrated marketing, and performance measurement.
• Demonstrated understanding of the complex and evolving financial services and marketing landscape, including changing consumer behaviors, competitive dynamics, digital experiences, emerging technologies, and industry trends.
• Experience operating within complex, highly matrixed organizations where success requires influence, collaboration, and cross-functional leadership.
• Ability to translate business objectives, market dynamics, and customer insights into compelling narratives and executive-level recommendations.
• Experience communicating performance, opportunities, and strategic recommendations to executive leadership teams.
• MBA or advanced degree preferred.
• High school diploma or GED equivalent (minimum baseline).

Skills

• Executive Presence & Influence
• Storytelling & Presentation Development
• Relationship Management
• Performance Reporting & Analytics
• Business Acumen
• Stakeholder Management
• Strategic Thinking
• Marketing Acumen & Industry Knowledge
• Cross-Functional Leadership
• Consumer Banking & Investing Expertise
• Executive Communications
• Collaboration & Change Leadership

Benefits

• Time Away: 20 paid time off days (prorated by start date and status) plus 11 paid holidays and 8 hours of volunteer time off yearly.
• Planning for the Future: Industry-leading 401(k) with matching and company contributions, student loan paydowns, 529 educational savings assistance, tuition reimbursement, employee stock purchase plan, financial learning center and financial coach access.
• Health & Well-being: Flexible medical, dental, and vision options; employee, spouse, and child life insurance; short- and long-term disability; pre-tax HSA with employer contributions; Healthcare FSA; critical illness, accident, and hospital indemnity insurance; total well-being program covering physical, social, emotional, and financial health.
• Building a Family: Adoption, surrogacy, and fertility assistance; paid parental and caregiver leave; Dependent Day Care FSA; back-up child and adult/elder care days; childcare discounts.
• Work-Life Integration: Mentally Fit Employee Assistance Program; subsidized/discounted Weight Watchers®; other employee discount programs.
• Other Compensation (role-dependent): Travel allowances, relocation assistance, signing bonus, and/or equity.

Full details: Ally Total Rewards Snapshot

Pay

Base pay range: $125,000 – $190,000 annually. Position in range determined by role scope, responsibilities, experience, education, certifications, training, and additional qualifications. Internal pay, competitive market, and business environment reviewed prior to offer.

This position is eligible for the annual incentive plan (bonus) based on personal and company goal achievement.

Schedule

Hybrid — Charlotte office (a few days per week on-site, remainder remote). Specific on-site expectations set by hiring manager; all work requirements subject to change at leader discretion or business need.