Director, Consumer Marketing

About the role

The Director, Consumer Marketing is responsible for developing and executing consumer-focused marketing strategies that drive awareness, engagement, consideration, and adoption of the Oticon’s products. Operating within a B2B2C model, this role serves as the bridge between consumer demand generation and practice success, ensuring clinics are effectively connected with patients and partners. The Director of Consumer Marketing will lead a team of Consumer Marketing specialists. The Director will be responsible for growing the consumer marketing area, so it becomes a point of differentiation for the Oticon brand. The director is responsible for rescoping and developing the strategy for the area - from defining the business opportunity, leveraging insights to setting specific KPIs that support business growth. The Director interacts with key stakeholders including Sales, Product Management, Customer Experience and others to drive growth and new initiatives. This position reports to the VP of Marketing.

Responsibilities

• Develop and execute comprehensive consumer marketing strategies aligned with business objectives and growth priorities.
• Assist practices in driving awareness, consideration, and demand for the company's products and solutions among patients, caregivers, and consumers.
• Create scalable B2B2C marketing programs that support consumer engagement and partner growth.
• Develop annual marketing plans, budgets, and performance objectives.
• Design and implement integrated marketing campaigns across digital, social, content, email, and traditional marketing channels.
• Build consumer demand-generation programs that drive qualified leads to providers, clinics, and partners.
• Create consumer-focused marketing assets, campaigns