Director, Consumer Marketing

What You’ll Do

You will lead and grow the Consumer Marketing team to execute eCommerce strategy and achieve revenue goals.

You’ll develop and implement comprehensive digital marketing strategies across SEO, PPC, email, and paid media.

You will design and execute full-funnel campaigns to drive customer acquisition and engagement.

You will use data insights to optimize site performance and inform strategic decisions.

You will manage marketing automation to nurture leads and encourage repeat purchases.

You will collaborate with agencies and internal teams to ensure cohesive and impactful marketing execution.

You will stay ahead of industry trends and foster a culture of innovation and excellence.

Who You Are

• You have 10+ years of experience in eCommerce and digital marketing.
• You are skilled in SEO, PPC, email marketing, and digital strategy.
• You hold a bachelor’s degree in Marketing, Communication, or a related field.
• You are data-driven and understand key performance metrics.
• You are proficient in marketing automation and campaign execution.
• You have experience managing agencies and optimizing paid media.
• You are a collaborative leader who builds strong cross-functional relationships.
• You are committed to inclusion and ethical practices.
• You stay informed on industry trends and competitive dynamics.
• You mentor and develop high-performing teams.
• You communicate effectively and drive strategic alignment.
• You are willing to take on evolving responsibilities based on business needs.

Job Application Deadline

June 20, 2026

Pay Range

$160,000 - $170,000 USD

Benefits

• Medical, dental, and vision insurance with various plan options
• A 401(k) retirement plan with company matching
• A flexible Time Away Program
• 10 paid holidays, 2 floating holidays, 1 wellness day, and a winter office closure at the end of December

About Edmentum

We are a Remote First organization with a strong commitment to excellence, innovation, and customer satisfaction. We are dedicated to tech-enabled learning solutions and ensuring all students have access to flexible learning environments and educators have the tools they need to support their students. We are committed to pay transparency and providing a comprehensive benefits package to support your overall well-being and work-life balance.