Director, Consumer Marketing

About the role

The Director, Consumer Marketing is responsible for developing and executing integrated marketing strategies that drive consumer demand, ticket revenue, fan acquisition and engagement across all Athletics initiatives.

This role oversees paid media, ticket marketing, digital commerce, promotional strategy, consumer lifecycle marketing, and the club's digital marketing relationship with Major League Baseball (MLB). Reporting to the Vice President, Marketing, this position leads a high-performing team responsible for performance marketing, email and web, consumer campaigns, and marketing events.

The Director partners cross-functionally with Ticket Sales, Strategy/Analytics, Brand, Communications, Community, Partnerships, Creative and Content to grow the Athletics fan base in both Sacramento and Las Vegas.

Responsibilities

• Develop and execute integrated marketing strategies to drive consumer demand, ticket revenue, fan acquisition, and engagement.
• Oversee paid media, ticket marketing, digital commerce, promotional strategy, and consumer lifecycle marketing.
• Manage the club’s digital marketing relationship with Major League Baseball (MLB).
• Lead a team responsible for performance marketing, email and web, consumer campaigns, and marketing events.
• Collaborate with cross-functional teams including Ticket Sales, Strategy/Analytics, Brand, Communications, Community, Partnerships, Creative, and Content.