Director, Consumer Marketing

The A's are a baseball team founded in 1901 with a rich history, including nine World Series championships and 15 American League pennants. Known for pioneering the "Moneyball" approach, the organization values statistical analysis to identify undervalued players. The A's are recognized for their dynamic, innovative, and inclusive work culture, having been named twice as one of Front Office Sports' Best Employers in Sports.

About the role

The Director of Consumer Marketing develops and executes integrated marketing strategies to drive consumer demand, ticket revenue, fan acquisition, and engagement across all Athletics initiatives. This role oversees paid media, ticket marketing, digital commerce, promotional strategy, consumer lifecycle marketing, and the club's digital marketing relationship with Major League Baseball (MLB). Reporting to the Vice President of Marketing, this position leads a high-performing team and collaborates cross-functionally with departments such as Ticket Sales, Strategy/Analytics, Brand, Communications, Community, Partnerships, Creative, and Content to grow the Athletics fan base in both Sacramento and Las Vegas.

Responsibilities

• Develop and execute integrated consumer marketing strategies that drive ticket revenue, fan acquisition, and fan engagement across all ticket products and organizational initiatives.
• Lead all ticket marketing campaigns, including season tickets, premium seating, group sales, partial plans, single-game tickets, and special events.
• Partner with MLB's paid media strategy and support execution across digital and traditional channels, managing budgets, agency partners, and campaign performance.
• Serve as the club's primary marketing liaison with MLB, overseeing digital marketing initiatives, website optimization, and the online ticket purchase experience.
• Lead consumer lifecycle marketing, including email strategy, website content, audience segmentation, and database growth.
• Develop the annual promotional and consumer marketing calendar, partnering with internal teams to execute giveaways, theme nights, fan events, and attendance-driving initiatives.
• Collaborate with Ticket Sales, Strategy/Analytics, Brand, Communications, Community, Partnerships, and Creative to develop integrated marketing campaigns that support organizational goals.
• Oversee the implementation of standardized marketing operations, including campaign governance and scalable customer journey frameworks, in partnership with the MLB team.
• Analyze campaign performance, consumer insights, and marketing analytics to optimize strategies and improve return on investment.
• Manage and mentor the Consumer Marketing team, including Performance Media and Email & Web, while fostering collaboration, innovation, and accountability.
• Identify new marketing opportunities, emerging technologies, and industry best practices to enhance the fan experience and drive business growth.
• Other duties as assigned.

Requirements

• 8–10+ years of progressive experience in sports, entertainment, or consumer marketing.
• Experience leading integrated marketing campaigns with measurable revenue outcomes.
• Deep understanding of digital marketing, paid media, CRM, and ecommerce.
• Willing and able to work a non-traditional schedule, including nights, weekends, and holidays.
• Willing and able to occasionally travel.
• Experience managing significant paid media budgets.
• Strong analytical mindset with experience using data to drive marketing decisions.
• Strong communication skills and ability to work with diverse internal and external stakeholders.
• Experience leading cross-functional teams.
• High degree of flexibility in approach, balancing structure and process with the needs of a creative and dynamic environment.
• Proven ability to translate complex data sets into compelling narratives and actionable marketing strategies.
• Knowledge of ticketing platforms, marketing technology, and digital commerce.
• Experience working with MLB or comparable league platforms preferred.

About the team

Social Impact & Belonging are core to the A's organizational DNA. The team is committed to building an inclusive, innovative, and dynamic culture that encourages, supports, and celebrates belonging while amplifying all voices. The A's provide a collaborative and innovative work environment where every team member has the tools to reach their full potential.