Director, AdTech

About the role

The Department Overview outlines the transformation of McDonald’s Marketing capabilities to create One McDonald’s Way of Marketing. This role will serve as the Lead for the Advertising Technology solutions, focusing on enhancing core AdTech platforms, aligning with enterprise standards, and managing the AdTech product lifecycle.

Responsibilities

• Serve as the Product Owner and strategic lead for core AdTech platforms, governing the roadmap to drive capability enhancements, data consistency, and scalable architecture aligned to enterprise standards.
• Partner closely with McDonald’s Marketing, Media, Consumer Engagement, IT, Data & Analytics, Finance, Legal, and regional business stakeholders to understand business objectives, customer needs, and regulatory requirements, translating them into prioritized platform capabilities.
• Collaborate and manage McDonald’s Marketing agencies to drive ad tech capability and optimizations.
• Translate marketing and business requirements into clear technical and functional specifications, ensuring seamless integration across the AdTech ecosystem.
• Own and manage the Adtech product lifecycle, including roadmap definition, backlog prioritization, vendor coordination, release planning, and value realization based on business impact, risk, and resource constraints.
• Lead the operating model development, deployment, and adoption of new Adtech capabilities, ensuring effective change management, user enablement, and measurable improvements in marketing effectiveness, efficiency, and personalization.
• Conduct regular platform and capability reviews to assess performance, scalability, data quality, and alignment with evolving marketing, customer experience, and privacy requirements.
• Oversee platform upgrades, patches, integrations, and regression testing in partnership with enterprise technology teams and external vendors.
• Develop financial models for cost recovery that can scale and be easily adopted across markets.

Qualifications

• Bachelor’s degree or equivalent experience
• 7+ years of relevant experience in Marketing Technology, Media Operations Technology, Digital Platforms, or Marketing Operations, including ownership of enterprise-scale platforms (e.g., CRM, CDP, marketing automation, DAM, analytics).
• Direct and hands-on experience with marketing technologies related to media strategy, buying, and activation preferred.
• 5+ years of experience leading teams, including external agency partners and complex portfolios, and delivering multi-workstream initiatives in a matrixed, global environment.
• Demonstrated ability to gather and synthesize stakeholder requirements and translate them into scalable, technology-enabled marketing solutions.
• Prominent experience influencing senior leadership and driving alignment across marketing, technology, data, and business partners.
• Strong understanding of modern Martech/Adtech architectures, data flows, integration patterns, and vendor ecosystems.
• Strong foundation in: Marketing Technology Strategy, Product Management, Systems & Platform Optimization, Data & Analytics Enablement, Executive Communication, Stakeholder Management, and Program / Project Leadership.

Skills

• Marketing Technology Strategy
• Product Management
• Systems & Platform Optimization
• Data & Analytics Enablement
• Executive Communication
• Stakeholder Management
• Program / Project Leadership

Benefits

• Bonus Eligible: Yes
• Long-Term Incentive: Yes
• Benefits Eligible: Yes

Pay

The expected salary range for this role is [[salaryMin]] - [[salaryMid]] per year. Ultimately, in determining your pay, we may also consider your experience, and other job-related factors.