Director - Adtech Operations Lowe's Media Network

The Role

The Director Adtech Systems and Platforms at Lowe's Media Network (LMN) serves as the bridge between the business and Technology teams, ensuring alignment on priorities and go-to-market timelines. This role drives scalable and integrated platform capabilities across various channels.

Responsibilities

• Serve as the LMN business lead to Product, Engineering and the broader Marketing organization—ensuring alignment on priorities and go-to-market timelines.
• Translate business and operational requirements into scalable system framework and technical specifications through Business Requirement Docs (BRD).
• Define and champion the strategic vision for Lowe’s Media Network (LMN) systems and platforms, ensuring alignment with enterprise priorities and advancing integration and automation.
• Provide oversight for the design, enhancement, and full integration of LMN’s advertising technology ecosystem.
• Direct the creation of system frameworks and Business Requirement Documents (BRDs) that translate LMN’s strategic and operational objectives into clear technical specifications, optimized process flows, and measurable business impact.
• Ensure LMN’s systems architecture is fully aligned with Lowe’s enterprise infrastructure to strengthen interoperability, safeguard data quality, and improve operational efficiency across the organization.
• Partner with Product Management, business stakeholders, and Engineering to define functional requirements, validate system capabilities, and drive technology innovation.
• Establish and continually refine end-to-end workflow models that promote operational consistency, scalability, and cross-team accountability.
• Identify and lead the adoption of automation and artificial intelligence opportunities that increase efficiency, reduce manual effort, and future-proof LMN’s systems ecosystem.
• Champion a media-first, technology-enabled mindset across internal teams, fostering collaboration, shared goals, and integrated execution.

Requirements

• Bachelor’s degree in Economics, Marketing, Advertising, Statistics, Engineering or Business or equivalent years of experience in lieu of education requirement.
• 10–12 years of progressive experience in digital advertising operations and advertising technology platforms.
• 5+ years of people leadership experience managing multi-level, cross-functional teams.
• Strong ad technical acumen and hands-on adops operational and tools experience.
• Experience leading quality assurance for product and system enhancements and releases in partnership with cross-functional stakeholders.
• Experience developing business and product requirements and end-to-end workflow documentation, translating business needs into actionable technical solutions.
• Troubleshooting data/technical issues to support engineering in identifying root cause.

Qualifications

• Minimum qualifications include a Bachelor’s degree in Economics, Marketing, Advertising, Statistics, Engineering or Business or equivalent years of experience in lieu of education requirement.
• Minimum 10–12 years of progressive experience in digital advertising operations and advertising technology platforms.
• Minimum 5+ years of people leadership experience managing multi-level, cross-functional teams.
• Strong ad technical acumen and hands-on adops operational and tools experience.
• Experience leading quality assurance for product and system enhancements and releases in partnership with cross-functional stakeholders.
• Experience developing business and product requirements and end-to-end workflow documentation, translating business needs into actionable technical solutions.
• Troubleshooting data/technical issues to support engineering in identifying root cause.

Skills

• Ad tech expertise.
• Collaborative skills with Product, Engineering, and Marketing teams.
• Ability to build and scale complex digital advertising backend systems.
• Experience with automation and AI.
• Strategic thinking and vision.
• Excellent communication and problem-solving skills.

Benefits

• Competitive compensation range: $133,200.00 - $222,500.00 annually.
• Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience.
• For information regarding our benefit programs and eligibility, please visit our benefits page.

Pay & Schedule

• Pay Range: $133,200.00 - $222,500.00 annually.
• Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience.