Director, AdTech Data Strategy & Solutions (Remote, U.S.)

About the role

A senior, opinionated thought leader to serve as Director of Data Strategy & Solutions. Someone who will own and drive PulsePoint’s data strategy roadmap, forge the data partnerships that power our platform, and envision the next generation of AI-driven data products.

Responsibilities

• Own and evolve PulsePoint’s data strategy roadmap with an AI-first lens, identifying where agentic AI, large language models, and machine learning can replace, augment or accelerate our existing data capabilities
• Lead the evaluation and adoption of AI-powered data solutions, from synthetic data generation and AI-driven identity resolution to LLM-based insights and autonomous analytics agents
• Scout and assess AI and data partnership opportunities, including emerging vendors in the AI/ML space, and determine how they fit into our data ecosystem strategically and technically
• Prototype and prove out new AI-augmented data products and capabilities, moving quickly from hypothesis to working concept with the tools available today
• Develop and champion a point of view on how agentic AI workflows will change the way our teams and clients interact with data, and translate that vision into a concrete roadmap
• Present data strategy recommendations and AI investment cases to senior stakeholders and decision-makers in a way that is clear, credible and compelling
• Act as an internal authority on the intersection of AI and data, upskilling teams, shaping how we evaluate new tools, and setting standards for responsible AI use in our data practice
• Synthesize signals from multiple data sources into strategic insights, using AI-assisted analysis to surface trends faster and communicate findings with clarity
• Own the quality and integrity of our data assets, establishing monitoring frameworks that increasingly leverage automation and AI to detect anomalies and drive proactive resolution
• Evaluate data partners not just for the data they provide but for their AI capabilities, data infrastructure maturity, and ability to evolve alongside us

Requirements

• 7 to 10 years of relevant experience in data strategy, analytics, or data product development
• Demonstrated experience working at the intersection of data and AI, whether through AI-powered product development, AI vendor evaluation, or building AI-augmented analytics workflows
• Technical Data Partnership experience, including evaluating and onboarding data vendors with an understanding of how AI is reshaping what those partnerships look like
• Strong SQL skills and comfort working directly with complex, real-world data sets
• Hands-on experience with data analysis and manipulation, not just directing others to do it
• Ability to construct and communicate a strategic point of view clearly, in writing and in a room
• 9am-6pm ET preferred, or start at 10am ET at the latest

Qualifications

• 9am-6pm ET preferred, or start at 10am ET at the latest
• We are open to hiring this as hybrid in our Newark office (283-299 Market Street, 4th Floor, Newark, NJ 07102) or fully remote; in-office strongly preferred

Skills

• Deep familiarity with the AI and data vendor landscape in healthcare and ad tech, including how AI is being applied to identity resolution, targeting, measurement, and insights
• Experience working with or evaluating LLM-based tools, AI agents, or AI-powered analytics platforms
• Python proficiency, particularly for data manipulation, automation, or building lightweight AI-assisted workflows
• Experience with BI tools such as Tableau, Looker, or PowerBI, ideally including AI-assisted features within those platforms
• Background in building or scaling agentic or automated analytics solutions that reduce reliance on manual, ad hoc work
• Familiarity with ELT processes and modern data stack tooling
• Comfort with statistical methods and the ability to design analytically sound frameworks for hypothesis testing
• Project management skills and experience coordinating across cross-functional teams in fast-moving environments

Benefits

• Comprehensive healthcare with medical, dental, and vision options, and 100%-paid life & disability insurance
• 401(k) Match
• Generous paid vacation and sick time
• Paid parental leave & adoption assistance
• Annual tuition assistance
• Better Yourself Wellness program
• Group volunteer opportunities and fun events
• Commuter benefits and commuting subsidy
• Referral bonus program
• You can work remotely
• There’s a lot more!
• Salary Range $153-170k base + $15.3-17k performance bonus based on company and individual performance