Senior Director, Marketing Data Strategy (Remote)

Responsibilities

• Marketing Measurement & Attribution: Help define how we measure marketing performance across channels and ensure that our measurement strategy enables better commercial decisions.
• Customer Intelligence & First-Party Data: Help shape how customer data is collected, organised and activated across the business.
• Marketing Platforms & Activation: Ensure our marketing platforms receive the right data to optimise effectively and maximise commercial performance.
• Data Products & Decision Intelligence: Help move the organisation from one-off analysis towards reusable products and decision-support capabilities.
• Strategic Leadership: Challenge assumptions and influence the future direction of our marketing data strategy.
• Team Leadership & Capability Building: Play an important role in building and developing the next generation of leaders across Data & Analytics.

Requirements

• Experience leading strategic marketing data, customer intelligence, analytics or data product initiatives that delivered measurable business outcomes.
• Deep expertise in at least one of the following:
• Marketing measurement and attribution
• Customer intelligence and first-party data
• Applied data science and predictive modelling
• Marketing platforms and activation
• Data products and decision intelligence

• A track record of building products, platforms or capabilities that deliver measurable commercial outcomes.
• Strong commercial judgement and the ability to prioritize initiatives based on business value.
• Confidence influencing senior stakeholders across both technical and non-technical audiences.
• Experience developing teams, coaching leaders and building organizational capability.
• Curiosity about emerging technologies - particularly AI - and a pragmatic approach to applying them where they create genuine business value.

Benefits

• Equal Employment Opportunity Employer
• Remote Work Option Available

Pay

• Competitive Salary

Schedule

• Full-Time