Director of Marketing Analytics (Remote)

About the role

We are looking for a Director of Marketing Analytics to lead the strategy, execution, and evolution of marketing analytics at Rula. Reporting to the VP of Analytics, you will partner closely with Marketing, Finance, and Product teams to drive efficient, scalable acquisition and retention strategies through data.

Responsibilities

• Define how we measure marketing performance, allocate spend, and unlock growth opportunities across paid and organic channels.
• Lead a small team of data scientists to translate broad questions into actionable research and discovery plans.
• Perform proactive data exploration to identify critical insights.
• Design and scale A/B testing frameworks to improve funnel performance and channel effectiveness.
• Communicate results in a clear and compelling manner.
• Act as a thought partner to the Chief Marketing Officer and their direct reports, helping them make strategic and operational decisions to drive Rula's profitable growth.

Requirements

• 10+ years of related professional experience with 3+ years focused in marketing analytics.
• 3+ years of experience managing and developing high-performing teams.
• A Bachelor’s degree in Statistics, Mathematics, Computer Science, Data Science, or related technical field with strong quantitative foundation.
• Deep expertise in digital marketing metrics (CAC, LTV, attribution models, incrementality, funnel optimization) and experience working with paid marketing channels (Google, Meta, programmatic, affiliates, etc.).
• Advanced proficiency with modern data stacks (i.e. dbt, Airflow, SQL, etc.) and data visualization tools (i.e. Looker, Tableau, Hex, etc.).
• Strong experience working directly on A/B testing, including experiment design, deployment, dashboarding, results interpretation, and goal setting.
• Experience setting up Multi-Touch Attribution solutions.
• Experience building processes around data standardization, goaling and reporting.
• A proven ability to connect analytics insights to business strategy, using effective communication to aid storytelling, influence executive-level stakeholders, and guide decisions that drive revenue and growth.

Preferred Qualifications

• Experience within a fast-paced, marketplace-focused, high-growth startup environment with the ability to handle dynamic analytical priorities.
• Proficiency with Python/R (or similar programing tools) for analytics and scripting.
• Experience leveraging AI and emerging technical tools for marketing analytics.

Benefits

• 100% remote work environment.
• Attractive pay and benefits.
• Comprehensive health benefits.
• 401(k) plan access.
• Paid parental leave.
• Employee Assistance Program (EAP).
• Quarterly department stipend.
• Fun team-building activities or in-person gatherings.
• Participation in groups that celebrate employee identity and lived experiences.
• New hire home office stipend and $50 monthly stipend to help cover internet or cell phone expenses.
• Year-round wellness initiatives and a $50/month wellness stipend.

Pay

Full transparency of pay ranges regardless of where you live in the United States.

Schedule

Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments (must be based in United States, currently not hiring in Hawaii).