Marketing Analytics Director - remote opportunity

About the role

For our client, we are seeking a Marketing Analytics Director to join the team of a leader in the Healthcare space. This role will lead the marketing analytics function with a focus on performance visibility, measurement discipline, and actionable insight. The director will partner closely with marketing and business leaders to connect channel activity to acquisition, retention, conversion, and revenue outcomes. This is a hands-on leadership position that combines dashboarding, experimentation, and data storytelling to improve marketing effectiveness across multiple audiences and channels. Location: Remote - US based candidates only, no visa sponsorship available.

Responsibilities

• Own the marketing analytics structure and reporting framework to provide timely performance visibility.
• Lead advanced marketing analytics capabilities, including data modeling and A/B testing.
• Define and communicate key performance indicators for multiple marketing channels.
• Develop and manage executive-ready dashboards and performance reports across marketing activities.
• Analyze campaign and channel performance to identify trends and optimization priorities.
• Drive performance improvements by identifying gaps and recommending actions to improve campaign effectiveness.
• Establish a test-and-learn discipline using data and experimentation to optimize marketing efforts.

Qualifications

• Bachelor's degree in Marketing, Analytics, Business, Finance, Statistics, or a related field preferred; advanced degree a plus.
• 8-10+ years of experience in marketing analytics, business intelligence, performance reporting, or related analytical roles.
• Demonstrated ability to use data and analytics to improve marketing performance, influence action, and measure business impact.
• Strong understanding of B2C, B2B2C, and B2B marketing metrics such as engagement, acquisition, conversion, retention, churn, and revenue contribution.
• Experience with subscription, membership, healthcare, Medicare, or regulated business models is strongly preferred.
• Strong financial acumen to connect marketing activity to growth and efficiency outcomes.
• Advanced experience with reporting, dashboarding, and analytical tools; familiarity with Google Analytics, Tableau, and Salesforce Marketing Cloud preferred.

Benefits

• Competitive salary and company bonus potential.
• Comprehensive medical, dental, and vision coverage.
• 401k plan with company match.
• Generous paid time off.
• Free gym membership to over 13,000 fitness locations in the US.

Pay

$114,800 – $160,000 annually