DIGITAL TRAX CONSULTING: SENIOR B2B PAID MEDIA MANAGER (LINKEDIN AND META ADS)

About the role

We are seeking a Senior Paid Social Manager to lead B2B-focused paid media strategies across LinkedIn and Facebook. This role requires a deep understanding of paid social advertising, audience targeting at various stages in the buying cycle, ad copywriting, conversion tracking, and methodical A/B testing.

Responsibilities

• Campaign Strategy & Execution – Set up, manage, and optimize LinkedIn and Facebook ad campaigns to drive conversions for B2B clients.
• Audience Creation & Targeting – Build highly segmented audiences using first-party data, lookalike models, and platform-specific targeting features.
• Ad Copy & Creative Briefs – Write compelling ad copy and develop clear creative briefs to guide designers and video teams.
• A/B Testing & Optimization – Run structured experiments to test different creatives, messaging, and targeting approaches.
• Campaign Analysis & Recommendations – Regularly analyze performance data, identify trends, and provide actionable insights to improve results.
• Conversion Tracking & Reporting – Implement and troubleshoot tracking (Meta Pixel, LinkedIn Insight Tag, Google Tag Manager) to measure campaign performance.

Requirements

• 5+ years of experience in paid social advertising, specifically LinkedIn Ads & Facebook Ads
• Strong background in B2B marketing with proven success in generating leads and pipeline growth
• Experience working in a digital marketing agency managing multiple client accounts
• Proficiency in Meta Ads Manager, LinkedIn Campaign Manager, and CRM integrations (HubSpot, Salesforce, etc.)
• Strong copywriting skills and experience crafting high-converting ad copy
• Analytical mindset with expertise in campaign measurement and reporting
• Ability to manage budgets effectively and scale campaigns profitably