Digital Media Manager (Paid Search + Paid Social)

Responsibilities

• Own and execute the paid digital strategy across Meta, TikTok, YouTube, Google Paid Search, retail media, and more - building the plan, launching it, and managing it day to day.
• Monitor and optimize campaigns daily and weekly against core KPIs (ROAS, conversions, traffic, engagement, sales); analyzing performance and translating data into actionable recommendations. Own and continually refine targeting, audience segmentation, and creative strategy, running regular audits across platform data and brand-side research (Numerator, Qualtrics, etc.) to surface and act on optimization opportunities.
• Lead testing initiatives including audience segmentation, creative testing, messaging tests, and campaign optimization efforts.
• Manage media budgets and pacing, making strategic reallocation calls to maximize return on spend.
• Prepare and distribute monthly reporting summarizing campaign performance, trends, and recommendations.
• Partner with Brand, Creative, Sales, and Data teams internally, and agency partners externally, to ensure strategies, targets, and deliverables are met for every campaign, including always-on support.
• Identify new growth opportunities, audience strategies, platform enhancements, and emerging digital tactics; the ability to bring fresh ideas without waiting to be asked.
• Ensure campaigns align with brand objectives, promotional calendars, and business priorities.
• Maintain organized campaign documentation and performance tracking.
• Identify new growth opportunities, audience strategies, platform enhancements, and emerging digital tactics; the ability to bring fresh ideas without waiting to be asked.

Requirements

• Accredited bachelor's degree in business, marketing, advertising, or a related field required.
• At least 5 years of paid digital marketing experience, with hands-on experience across platforms such as Meta Ads Manager, TikTok Ads Manager, Google Ads, Google Analytics, and more. Agency experience is a plus.
• Experience with Amazon DSP, Walmart DSP, or similar programmatic platforms is a PLUS.
• Advanced knowledge of Microsoft Word, Excel and Power Point.
• Strong analytical mindset - comfortable blending platform performance data with brand-side research (Numerator, Qualtrics, or similar) to shape digital strategy.