Manager, Digital Media (Paid Search & YouTube)

About the role

This is a highly execution-focused role for a true Google Ads platform expert — someone who can step in with minimal ramp-up and immediately own the day-to-day execution of Paid Search and YouTube campaigns. The learning curve should be around the business, not the platforms. This person will manage a focused portfolio of 1–3 accounts within a ~$50M annual Paid Search budget, working closely with internal Paid Search leadership and the client’s media agency.

Responsibilities

• Execute and manage Paid Search campaigns (text and Shopping), Performance Max, and YouTube/DemandGen campaigns across the Google ecosystem
• Work heavily within Search Ads 360 (SA360)
• Own campaign strategy, forecasting, budget management, and ongoing optimization
• Monitor and analyze campaign performance; deliver weekly reporting including dashboard creation and maintenance
• Manage campaign budgets and advise on optimization strategy
• Coordinate creative asset handoffs with internal teams and external agency partners
• Upload and traffic creative assets into campaigns
• Manage media tags and testing calendars
• Collaborate closely with the client’s media agency on activation, optimization, budget management, and experiment design
• Support audience planning, campaign management, measurement, and data application
• Conduct ad hoc analysis to identify weekly/monthly performance improvements
• Critically evaluate data sources, inventory, and media platforms to maintain competitive advantage
• Partner with creative teams (internal and external) to coordinate channel-specific creative
• Run A/B and multivariate testing, in-platform experiments, and landing page/funnel optimization

Requirements

• 4 years of proven expertise in Search and YouTube media execution
• Expert-level Google Ads experience
• Deep hands-on experience with Search Ads 360
• Strong experience with Google Search, YouTube Ads, Google Shopping, and Performance Max
• Demonstrated enterprise-scale campaign ownership (not high-volume management of many small accounts)
• Experience managing substantial media budgets
• Strong campaign reporting, performance analysis, and trafficking experience
• Significant media-specific spreadsheet skills (pivot tables, VLOOKUPs, media formulas)
• Clear understanding of pacing, flighting, and channel-specific budget nuances
• Experience with A/B, multivariate, incrementality, and conversion lift testing
• Comfortable collaborating with a media agency partner
• Collaborative, adaptable, detail-oriented, and able to hit the ground running in a fast-paced environment

Preferred Qualifications

• Background from a media agency (having managed 1–3 large enterprise clients) or performance marketing team
• Experience in consumer brands, ecommerce, retail, or subscription businesses
• Acquisition, retail, or ecommerce campaign management experience
• Familiarity with Google Sheets, Docs, and Slides
• Experience working with cross-functional internal teams

Benefits

• Eligible for Health, Dental, Vision, 401K

Pay

$50–$53/hour W2

Schedule

Hybrid (3 days/week onsite in NYC: Tuesday, Wednesday, Thursday)