Manager, Paid Search Media

Starcom is the world's first standalone media agency, a storied innovator that continues to lead the way for many of the world's best brands. Known as the professional birthplace and proving ground for marketing leaders, Starcom drives the industry with peerless talent and relentless innovation. We achieve growth for our clients by understanding and connecting with real people where they live and work, guided by our foundational belief in human expertise supported by the best processes and technology. With proprietary capabilities and Publicis Media's industry-leading resources, we create ideas that move people and drive transformative business outcomes.

About the role

The Paid Search Manager is responsible for building and maintaining effective client relationships while supervising a dedicated team in the creation, optimization, and execution of client search initiatives. This hands-on role requires a detail-oriented manager who can apply paid search knowledge to actionable insights and recommendations, balancing both strategic and tactical responsibilities. The Manager will assist leadership in driving strategic paid search expertise and developing innovative strategies to meet and exceed client business objectives.

Responsibilities

• Direct and manage the daily workflow of all paid search campaigns, including proposal development, campaign activation and maintenance, and post-buy recaps
• Collaborate with direct reports, colleagues, and peers across the organization
• Adapt quickly to shifting priorities and ambiguity in dynamic situations
• Identify client needs using a variety of approaches, drawing on past experiences
• Partner with clients to meet and surpass their expectations
• Develop creative solutions by understanding complex cause-and-effect patterns underlying issues or opportunities
• Optimize and manage search campaign performance through data-driven recommendations
• Provide budget and performance projections for testing new search partners or technology
• Recommend search strategies to support new client objectives or campaigns
• Conduct monthly client billing audits
• Partner with Associate Director to improve workflow processes within Starcom and between agency partners and vendors
• Maintain strong relationships with vendor partners to advance Starcom as a preferred client partner
• Provide formal training to new team employees
• Identify, master, and communicate trends in search and client industries

Requirements

• Bachelor’s degree or higher preferred, preferably in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent
• 3+ years of biddable media management experience with a focus on Search
• 1+ years of hands-on experience managing and optimizing search campaigns using search platforms
• Experience applying search to brand-building and direct response initiatives
• Understanding of traditional and interactive media planning elements
• Strong analytics, organizational, and communication skills
• Previous leadership or management experience is preferred
• Proficiency in Microsoft Office Suite with intermediate to advanced Excel skills
• Resourceful, curious, and motivated individual with the ability to work independently and collaboratively

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy, and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements
• Tuition Assistance
• Paid time off including Flexible Time Off, Annual Sick Days, Volunteer Days, Holiday and Identity Days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from any Publicis Groupe office for up to 6 weeks a year (based on eligibility)
• Business Resource Groups supporting multiple affinities and alliances
• Medical coverage, dental, vision, disability, and 401(k) for regular roles

Pay

Compensation range: USD $75,050.00 - USD $120,159.00 annually. Compensation will be determined based on skills, qualifications, and experience, consistent with applicable law.