Manager, Paid Search Media

Responsibilities

• Direct and manage the daily workflow of all paid search campaigns, including proposal development, campaign activation & maintenance, and post-buy recaps
• Collaborate with direct reports, colleagues, and peers across the organization
• Comfortable with ambiguity and quickly adjusts thinking and actions should the realities of a situation shift
• Draws on previous experiences, uses a variety of approaches to identify client needs
• Partner with clients to ensure their needs are met and their expectations surpassed
• Understands the complex cause and effect patterns that may underlie issues and/or opportunities and thinks beyond the obvious to come up with creative solutions
• Optimization and manage search campaign performance recommendations for existing campaigns based on reporting and analysis
• Budget and performance projections for testing new search partners or technology
• Provide recommendations for using search to support new client objectives or campaigns
• Conduct monthly client billing audits
• Partner with Associate Director to develop processes for improved work flow within Starcom and between agency partners and vendors
• Maintain stellar relationships with the vendor partners to further advance Starcom as a preferred client partner
• Provide formal training to new team employees
• Working to master, identify, and communicate trends in search and in client industries

Qualifications

• Bachelor’s degree or higher preferred, preferably in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent
• 3+ years of biddable media management experience with a focus on Search
• 1+ years working with search platforms with hands-on experience managing and optimizing buys
• Understanding of traditional and interactive media planning elements
• Strong analytics, organizational, and communication skills
• Previous leadership/management experience is preferred
• Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel
• Resourceful, curious, and motivated individual with an ability to work independently as well as in a collaborative team setting
• Strong organizational, problem-solving, and communication skills