Manager, Paid Search

At Real Chemistry, making the world a healthier place isn’t just an aspiration—it’s our everyday reality. Our drive to transform healthcare is informed by our blend of deep scientific expertise, human-centred creativity, and AI-driven insights, fostering a unique environment where innovation thrives and our people are impact-obsessed. As a global agency, we provide a full suite of services across healthcare communications and marketing to clients, including top players in the pharmaceutical and biotech industries. Our culture is rooted in our people—we believe we are best together and are committed to excellence for both our clients and colleagues.

About the role

Real Chemistry is looking for a remote Manager, Paid Search to join its integrated growing Activation team. This role will focus on Paid Search—overseeing and crafting tactical SEM plans, managing the team’s activation, and ensuring the success of those programs. You’ll operate in partnership with account planning and analytics teams to understand clients’ business objectives and media goals, collaborating on how best to achieve them. This role fits within a larger omnichannel digital activation team, working alongside digital experts across all biddable tactics—Programmatic, Social, and Direct. The team encourages new ideas and collaborative thinking to further clients’ activation in pursuit of their goals, including cross-channel audience targeting, variable attribution tracking, and multi-tiered funnel objectives.

This is a hybrid role, based in any of our US offices—including Boston, Chicago, Indianapolis, or Lambertville—or remotely within the US, depending on team and business needs. This role will work eastern business hours.

Responsibilities

• Lead the day-to-day supervision of client paid search programs, including strategic approaches, bid recommendations, execution details, budgets/accounting, and overall goal achievement.
• Understand the client’s product, marketing objectives, and digital goals with an emphasis on paid search, presenting to clients on a regular basis.
• Monitor, track, and evaluate campaign performance analytics based on client KPI targets and baselines.
• Stay on top of the latest updates regarding tools and User Interfaces (AdWords, Bing, Bid Management Platforms, eMarketer, SEMrush, Search Engine Land, etc.).
• Define and implement campaign strategy, working closely with other internal departments to develop fully integrated search campaigns.
• Stay current on industry trends, focusing on how changes can help improve offerings to accounts and enhance our overall practice.
• Collaborate with internal teams and client peers to support strategic solutions that respond to business and communications challenges with healthcare professionals, patients, and caregivers.
• Develop positive relationships with the search community, vendors, and Directors for optimal service levels and results.
• Build or assist in crafting POVs, standard methodologies, and key process documentation.

Qualifications

• A minimum of 1-3 years of campaign management experience in SEM platforms.
• Past experience or enthusiasm working with AI Search is a benefit but not required.
• Preference for experience in the pharma/healthcare industry, but not required.
• Comfortable and capable working in technical platforms/Search Engine Desktop Tools (Google AdWords Editor, Microsoft Ads Editor, SA360).
• Proficiency with analytics platforms: GA4, Adobe Analytics.
• In-depth understanding of the functionality, strategies behind search media-driven campaigns, and best practices of all major search platforms.
• Exceptional project management skills: demonstrated ability to work under pressure to meet deadlines, prioritize, and manage detailed budgets.
• Understanding of strategy in the service of different KPIs according to different business objectives (CPA, Impression Share/SOV, CPL, etc.).
• Capable and experienced in communicating with clients and vendors—from pitching ideas and delivering analysis to maintaining friendly, human relations.

Skills

• A builder—someone who can see where the puck needs to go and lay the framework for implementation, guiding delivery and client expectations.
• A builder who looks beyond the foundation to connect dots for program optimization.
• A rising omnichannel guru—someone who has formed a good understanding of performance marketing and wants to continue delving deeper into leading Paid Search practices (with a desire to learn other channels), and who understands personalization and stays ahead of trends and tech within the digital industry.
• A cool cucumber—someone who understands how to offset the pressure associated with tight deadlines and quick turnaround times and remains a solutions-oriented partner.
• A DOER—someone who doesn’t wait for others to fix things, thinks strategically about problems, and offers recommendations to relevant parties on how best to avoid setbacks and snags.

Benefits

Real Chemistry is proud to be Great Place to Work® certified. We believe we can do our best when feeling our best, which is why we’ve put together a benefits program designed to give you and your family the support you need at every stage of life. Globally, this includes:

• Offices in key markets with free snacks to keep you running all day long.
• Generous holiday and paid time off.
• Options for private medical, dental, and vision plans.
• Support in saving for the future.
• Mental wellness coaching and support.
• Access to more than 13,000 online classes with LinkedIn Learning.

Learn more about our benefits and perks and search specific offerings in your region at: www.realchemistrybenefits.com.

Pay

Pay Range: $65,000 - $80,000. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on job-related, non-discriminatory factors including but not limited to work experience, skills, certifications, and geographical location. The Company reserves the right to modify this pay range at any time.

Schedule

Real Chemistry’s Real Hybrid and Regional Teams (Real HART) approach fosters collaboration, learning, innovation, and meaningful relationships while providing flexibility where appropriate. Work arrangements may vary by role and location. Some positions offer hybrid or remote flexibility, while others require regular in-office presence.

• For employees located within a one-hour commute of a Real Chemistry office, we require in-person attendance two days per week, either from a Real Chemistry office or when working onsite with clients.
• Employees in regions without a nearby office may work remotely and come together throughout the year for collaboration, culture-building, learning, and team connection opportunities.

Your recruiter will discuss the specific expectations for this role during the interview process.