Senior Paid Media Manager (Social)

About the role

This is a high-impact, hands-on role for a paid social expert who thrives in fast-moving environments, brings strong analytical rigor, and knows how to turn influencer-driven creative into performance outcomes. You’ll also play a key role in building paid media best practices, experimenting with new channels and tactics, and upskilling our Services team as we scale.

Responsibilities

• Develop paid social strategies that translate client goals into clear, data-backed media plans across Meta, TikTok, YouTube, LinkedIn, Snapchat, and emerging platforms.
• Partner with Account Managers and Services leadership to ensure paid social recommendations align with broader program strategy and business objectives.
• Forecast spend and performance to support planning, resourcing, and future investment proposals.
• Provide strategic guidance on creative direction, audience approaches, messaging, and experimentation.
• Lead the full campaign lifecycle: planning, setup, QA, trafficking, testing, optimization, and measurement.
• Manage large budgets with precision, ensuring delivery is efficient, effective, and aligned with client KPIs.
• Conduct rigorous ongoing monitoring and analysis, translating results into actionable insights.
• Build and maintain paid social playbooks, templates, and repeatable workflows that improve execution quality and efficiency.
• Partner closely with Account Managers and Account Coordinators to guide creative asset needs, messaging, CTAs, and campaign optimization plans.
• Work cross-functionally with Analytics partners to deepen measurement, improve reporting quality, and surface meaningful insights.
• Collaborate with Account Managers to contribute to client storytelling, performance reviews, and strategic recommendations.

Requirements

• Bachelor’s degree in Marketing, Business, or related field, or equivalent experience.
• 6+ years of hands-on paid social media experience with a strong track record driving performance outcomes.
• Proven success managing multi-platform campaigns with significant budgets.
• Experience running influencer-driven or creator-led paid campaigns (strong asset).
• Agency experience required.

Proven Results & Track Record

• Demonstrated ability to translate creative, influencer, or social content into measurable performance outcomes.
• History of improving paid media efficiency through structured testing and optimization.
• Experience coaching or upskilling teammates on paid media execution.

Technical Skills

• Fluency in major ad platforms: Meta Ads, TikTok Ads, LinkedIn Campaign Manager, YouTube/Google Ads, Snapchat Ads.
• Strong analytical capabilities with experience using GA4 and/or other analytics dashboards.
• Proficiency in Sheets/Excel for analysis, forecasting, and reporting.
• Familiarity with project management tools (Asana or equivalent).
• Experience with Later Influence or comparable platforms is a plus.
• Relevant certifications (Meta Blueprint, Google Ads, Google Analytics) are preferred.