Senior Paid Media Manager (Social)

About the role

Later is the world's most intelligent influencer marketing company, built to give brands the confidence to create unforgettable campaigns. By combining real creator relationships, trusted intelligence, and expert guidance, Later removes fear and guesswork from one of marketing's most visible investments. Built on a native, AI-powered platform and more than a decade of proprietary data—including billions of social interactions, impressions, and $2.4B+ in verified influencer-driven purchases—Later helps teams understand what will work before they launch. By combining trusted insight with expert guidance, Later removes guesswork from influencer marketing, enabling brands to choose the right creators, execute fully managed campaigns, and drive meaningful growth across awareness, engagement, and revenue. Trusted by leading enterprise brands including Nike, Wayfair, Unilever, and Southwest Airlines, Later bridges creativity and performance so campaigns don't just look good—they deliver results.

Responsibilities

• Strategy
  • Develop paid social strategies that translate client goals into clear, data-backed media plans across Meta, TikTok, YouTube, LinkedIn, Snapchat, and emerging platforms.
  • Partner with Account Managers and Services leadership to ensure paid social recommendations align with broader program strategy and business objectives.
  • Forecast spend and performance to support planning, resourcing, and future investment proposals.
  • Provide strategic guidance on creative direction, audience approaches, messaging, and experimentation.
• Technical/Execution
  • Lead the full campaign lifecycle: planning, setup, QA, trafficking, sing, optimization, and measurement.
  • Manage large budgets with precision, ensuring delivery is efficient, effective, and aligned with client KPIs.
  • Conduct rigorous ongoing monitoring and analysis, translating results into actionable insights.
  • Build and maintain paid social playbooks, templates, and repeatable workflows that improve execution quality and efficiency.
• Team/Collaboration
  • Partner closely with Account Managers and Account Coordinators to guide creative asset needs, messaging, CTAs, and campaign optimization plans.
  • Work cross-functionally with Analytics partners to deepen measurement, improve reporting quality, and surface meaningful insights.
  • Collaborate with Account Managers to contribute to client storytelling, performance reviews, and strategic recommendations.
• Research/Best Practices
  • Stay ahead of evolving advertising trends, platform updates, AI/automation capabilities, and performance best practices.
  • Identify new opportunities, tools, or ss that improve results and operational efficiency.
  • Champion a culture of continuous learning and experimentation across paid media and the broader Services team.

Qualifications

• Bachelor's degree in Marketing, Business, or related field, or equivalent experience.
• 6+ years of hands-on paid social media experience with a strong track record driving performance outcomes.
• Proven success managing multi-platform campaigns with significant budgets.
• Experience running influencer-driven or creator-led paid campaigns (strong asset).
• Agency experience required.
• Proven Results & Track Record
  • Demonstrated ability to translate creative, influencer, or social content into measurable performance outcomes.
  • History of improving paid media efficiency through structured sing and optimization.
  • Experience coaching or upskilling teammates on paid media execution.
• Technical Skills
  • Fluency in major ad platforms: Meta Ads, TikTok Ads, LinkedIn Campaign Manager, YouTube/Google Ads, Snapchat Ads.
  • Strong analytical capabilities with experience using GA4 and/or other analytics dashboards.
  • Proficiency in Sheets/Excel for analysis, forecasting, and reporting.
  • Familiarity with project management tools (Asana or equivalent).
  • Experience with Later Influence or comparable platforms is a plus.
  • Relevant certifications (Meta Blueprint, Google Ads, Google Analytics) are preferred.

Skills

• Driven by Impact
• Strategic & Customer-Centric
• Curious & Growth-Oriented
• Collaborative & Resilient
• Accountable & Honest
• Emotionally Intelligent