Senior Media Manager (Programmatic & Paid Social)

About the role

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. The Senior Media Manager will be responsible for cross-channel media activation and day-to-day management across Programmatic, Paid Social, and Paid Search, as well as maintaining and analyzing campaign performance data. This role will assist in ensuring timely and accurate campaign delivery across the team.

Responsibilities

• Management of client paid media campaigns including strategy, issuing RFPs, trafficking, day-to-day pacing, optimizations, and reporting.
• Work collaboratively with Omnichannel Strategy & Account teams to develop and execute media plans for Paid Search, Paid Social, Display, Video, Audio, ConnectedTV, and others.
• Create and refine internal and client-facing performance reports and in-depth analyses of marketing campaigns.
• Provide frequent progress reports regarding online marketing efforts and performance metrics to clients.
• Oversee strategic execution of media campaigns for junior team members; ensure all media plans are in market and deadlines are met.
• Present recommendations to managers, clients, and prospects.
• Actively manage optimizations to assure client success.
• Assist in the management of tagging and tracking URLs.
• Execute media plans within DSPs, publishers, networks, and managed partner relationships such as Google Ads, Meta Ads, Amazon, Trade Desk, DV360, and others.

Requirements

• Around 3-5 years in a cross-channel paid media activation role; digital or media agency experience required.
• Strong understanding of Programmatic, Paid Social, and Paid Search.
• Hands-on experience in platforms such as Programmatic DSPs (Amazon, DV360, TradeDesk, or similar) and Paid Social Ads Managers (Meta, TikTok, LinkedIn).
• Strong software skills including in-depth knowledge of Microsoft Office applications (Word, Excel, PowerPoint, Outlook, and Access) and aptitude to quickly learn new tools.
• Familiarity with conversion tracking methodologies.
• Knowledge of web analytics tools (Google Analytics, Omniture, Coremetrics).
• Familiarity with DCM Trafficking and Reporting or other 3rd party ad servers.

Skills

• Excellent interpersonal skills, including strong written and verbal communication skills.
• Ability to handle multiple assignments with effective resolution of conflicting priorities.
• Exceptional problem-resolution skills, including the ability to think creatively in developing ideas/solutions in a dynamic, client-centered environment.
• Quantitative analytical skills and aptitude; comfortable working with large data sets and managing campaigns across numerous accounts.

Pay

The base salary range for this position is $45,000—$100,000 USD.

Schedule

We’ve adopted a hybrid approach, with teams in the office an average of four days a week.