Senior Media Manager (Programmatic & Paid Social)

About the role

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. The Senior Media Manager will be responsible for cross-channel media activation and day-to-day management across Programmatic, Paid Social, and Paid Search, as well as maintaining and analyzing campaign performance data. This role ensures timely and accurate campaign delivery across the team.

Responsibilities

• Manage client paid media campaigns including strategy, issuing RFPs, trafficking, day-to-day pacing, optimizations, and reporting.
• Collaborate with Omnichannel Strategy & Account teams to develop and execute media plans for Paid Search, Paid Social, Display, Video, Audio, ConnectedTV, and others.
• Create and refine internal and client-facing performance reports and in-depth analyses of marketing campaigns.
• Provide frequent progress reports regarding online marketing efforts and performance metrics to clients.
• Oversee strategic execution of media campaigns for junior team members; ensure all media plans are in market and deadlines are met.
• Present recommendations to managers, clients, and prospects.
• Actively manage optimizations to assure client success.
• Assist in the management of tagging and tracking URLs.
• Execute media plans within DSPs, publishers, networks, and managed partner relationships such as Google Ads, Meta Ads, Amazon, Trade Desk, DV360, and others.

Requirements

• Around 3-5 years in a cross-channel paid media activation role; digital or media agency experience required.
• Strong understanding of Programmatic, Paid Social, and Paid Search.
• Hands-on experience in platforms such as Programmatic DSPs (Amazon, DV360, TradeDesk, or similar) and Paid Social Ads Managers (Meta, TikTok, LinkedIn).
• Strong software skills including in-depth knowledge of Microsoft Office applications (Word, Excel, PowerPoint, Outlook, and Access) and aptitude to quickly learn new tools.
• Familiarity with conversion tracking methodologies.
• Knowledge of web analytics tools (Google Analytics, Omniture, Coremetrics).
• Familiarity with DCM Trafficking and Reporting or other 3rd party ad servers.

Skills

• Excellent interpersonal skills, including strong written and verbal communication.
• Ability to handle multiple assignments with effective resolution of conflicting priorities.
• Exceptional problem-resolution skills, including creative development of ideas/solutions in a dynamic, client-centered environment.
• Quantitative analytical skills and aptitude; comfortable working with large data sets and managing campaigns across a large number of accounts.

Benefits

We offer a competitive benefits package. Learn more about WPP Benefits.

Pay

The base salary range for this position is $45,000—$100,000 USD.

Schedule

We’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, discuss this with the hiring team during the interview process.