DIGITAL TRAX: SENIOR B2B PAID MEDIA MANAGER (LINKEDIN AND META ADS)

About the role

Digial Trax is a fast-growing digital marketing agency focused on helping B2B companies establish a strong digital foundation through expert strategy and execution. We specialize in building omni-channel funnels, ensuring our clients generate high-quality leads, and driving revenue growth.

Responsibilities

• Campaign Strategy & Execution - Set up, manage, and optimize LinkedIn and Facebook ad campaigns to drive conversions for B2B clients.
• Audience Creation & Targeting - Build highly segmented audiences using first-party data, lookalike models, and platform-specific targeting features.
• Ad Copy & Creative Briefs - Write compelling ad copy and develop clear creative briefs to guide designers and video teams.
• A/B Testing & Optimization - Run structured experiments to test different creatives, messaging, and targeting approaches.
• Campaign Analysis & Recommendations - Regularly analyze performance data, identify trends, and provide actionable insights to improve results.
• Conversion Tracking & Reporting - Implement and troubleshoot tracking (Meta Pixel, LinkedIn Insight Tag, Google Tag Manager) to measure campaign performance.

Requirements

• 5+ years of experience in paid social advertising, specifically LinkedIn Ads & Facebook Ads
• Strong background in B2B marketing with proven success in generating leads and pipeline growth
• Experience working in a digital marketing agency managing multiple client accounts
• Proficiency in Meta Ads Manager, LinkedIn Campaign Manager, and CRM integrations (HubSpot, Salesforce, etc.)
• Strong copywriting skills and experience crafting high-converting ad copy
• Analytical mindset with expertise in campaign measurement and reporting
• Ability to manage budgets effectively and scale campaigns profitably