Senior Paid Media Manager (Enterprise B2B)

Loadsmart is a growth-stage technology company valued at over $1 billion, reinventing the future of freight with innovative software and AI. With headquarters in Chicago and a globally distributed remote team, we attract top talent committed to driving meaningful change through curiosity, clarity, results, commitment, and teamwork.

About the role

We are seeking a self-sufficient, analytically rigorous Senior Paid Media Manager to own paid acquisition across Loadsmart’s three products: Opendock (dock scheduling), ShipperGuide (AI-native TMS), and Loadsmart AI (autonomous freight). This role covers strategy, execution, landing pages, tracking, reporting, and performance management, with hands-on daily ad account management.

Responsibilities

• Build and manage account-based paid programs, including target-account audiences, matched audiences, and intent signals from Salesforce, Clay, Apollo, and Qualified.
• Write ad copy, headlines, and on-page content; build and launch landing pages using Base44 and HubSpot.
• Run a continuous A/B testing program across page layout, headline, offer, and CTA; optimize form conversion for lead quality and volume.
• Own conversion tracking and measurement end-to-end: GTM, GCLID capture, offline conversion imports, UTM governance, and Salesforce lead source integrity.
• Manage performance across the full funnel, from impressions and CTR through MQL, SQO, and pipeline, diagnosing performance breakdowns.
• Own budget pacing, forecasting, and allocation across three products and segments, holding yourself accountable to projected outcomes.
• Deliver weekly performance reports and executive-ready pipeline reviews with clear reallocation recommendations and well-framed risks.

Requirements

• 5–7 years of B2B SaaS performance marketing experience.
• Personally managed $500K+ in annual paid media budget, with results that beat category benchmarks.
• Deep hands-on expertise building, auditing, and optimizing campaigns independently in Google Ads and LinkedIn Campaign Manager.
• Proven experience running paid across materially different buyer segments, ideally a high-velocity motion alongside a long enterprise cycle.
• Account-based paid experience, including building target account audiences and running paid programs against a sales-agreed named account list.
• Fluent in building landing pages and forms in HubSpot, including native A/B testing.
• Strong measurement fundamentals: GTM, GCLID mapping, offline conversion imports, UTM governance, CRM-integrated lead source reporting.
• Salesforce fluency for pipeline and closed-won reporting.
• Strong writing skills for ad copy, landing pages, and offers, plus analytical rigor to size opportunities and design tests that reach significance.

Pay

$120,000 - $140,000 a year. Compensation will be based on location, role scope, complexity, and the candidate’s experience and expertise.

Benefits

• Competitive base salaries and equity package (become a shareholder).
• Unlimited PTO and sick days (Loadie Time Off).
• Comprehensive medical, dental, and vision insurance plans.
• 401k match.

Applicants must be currently authorized to work in the United States on a full-time basis; Loadsmart will not sponsor work visas.