Senior Paid Media Manager

We need to output HTML fragment with sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. We must not repeat job title. Must not include Job ID etc. Must preserve all substantive info, not invent or summarize away detail. Remove boilerplate, navigation, legal, EEO, scam warning, duplicated lines, application instructions. We need to parse the posting. Key sections: - About The Role: paragraph describing role. - What You'll Do: list of duties (responsibilities). Should be under Responsibilities. - What You Bring: qualifications/experience. Could be split into Requirements, Qualifications, Skills. We need to decide. The posting includes "What You Bring" with bullet-like sentences (actually paragraphs). It includes many items: 7+ years experience, pipeline-first mindset, experimentation mindset, deep hands-on expertise, managing external agencies, creative curious mindset using AI tools, experience building/optimizing landing pages, working knowledge of ABM, strong analytical skills, experience with DXA platforms, bias for speed. Then "Platforms & Tools": list of tools. Then "Nice to Have": additional desirable experience. Then "Work Location": schedule info (remote/hybrid). That's schedule. Then compensation and benefits: Pay range, benefits details. We need to create sections: - About the role: use

About the role

then

with the paragraph. - Responsibilities:

Responsibilities

then

• each duty from "What You'll Do". Must preserve all details; not summarize. - Requirements: maybe include mandatory requirements: 7+ years experience, pipeline-first mindset, experimentation mindset, deep hands-on expertise, managing external agencies, creative curious mindset using AI tools, experience building/optimizing landing pages, working knowledge of ABM, strong analytical skills, experience with DXA platforms, bias for speed. Also maybe "Experience managing a person, program, or agency team". Also "Experience managing external agencies or vendor relationships". Also "Experience with digital experience analytics (DXA) platforms". Also "Experience with AI tools". Also "Experience building or optimizing landing pages and conversion funnels". Also "Working knowledge of account-based marketing (ABM) strategy and execution". Also "Strong analytical skills and comfort working in marketing analytics or attribution tools". Also "Experience with digital experience analytics (DXA) platforms". Also "Bias for speed". Also "Experience managing a person, program, or agency team". Also "Experience managing external agencies or vendor relationships". Also "Experience with AI tools to automate workflows". Also "Experience building or optimizing landing pages and conversion funnels". Also "Working knowledge of ABM". Also "Experience with digital experience analytics (DXA) platforms". Also "Experience with marketing automation platforms (Nice to Have)". So we need to separate Requirements vs Qualifications vs Skills. The instruction: Use headings for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). We can decide which items go where. Typically Requirements = mandatory experience/qualifications; Qualifications = education? Not present. Skills = tools/platforms. But we can also put "Platforms & Tools" under Skills. Nice to Have could be under Qualifications? Or maybe under Skills as optional. But we must not create sections with filler/placeholder text. So we need to ensure each section has real specific content. We have: - About the role: paragraph. - Responsibilities: list of duties from "What You'll Do". - Requirements: list of mandatory experience/qualifications from "What You Bring" (the first paragraph plus bullet-like items). Might also include "Experience managing a person, program, or agency team". Also "Experience managing external agencies or vendor relationships". Also "Experience building or optimizing landing pages and conversion funnels". Also "Working knowledge of ABM". Also "Strong analytical skills". Also "Experience with DXA platforms". Also "Bias for speed". Also "Experience with AI tools". Also "Experience managing budget and hitting pipeline/revenue targets". Also "Experience with paid search, paid social, programmatic/display". Also "Experience with experimentation mindset". Also "Experience with pipeline-first mindset". Also "Experience with managing budget". Also "Experience with mentoring". Also "Experience with using AI tools to automate reporting, campaign builds, testing analysis". Also "Experience partnering with ABM and sales". Also "Experience analyzing full-funnel paid media". Also "Manage budget pacing". Also "Mentor and provide functional guidance". So many. We could group them into Requirements (mandatory) and Qualifications (maybe education/certifications not present) and Skills (tools). Since there is no explicit education, we could omit Qualifications section if no content. But we must not create a section with filler. So we should only include sections that have real content. If Qualifications has none, we skip it. Skills: could include platforms & tools list: Salesforce, Google Ads, LinkedIn Campaign Manager, Microsoft/Bing Ads, Project management tools (Asana, Monday.com), Reporting: Google Analytics and Looker, Claude and AI tools, A/B testing & CRO tools (e.g., Optimizely, VWO), Digital experience analytics (DXA) tools (e.g., Contentsquare). Also maybe mention AI tools, etc. Benefits: list of benefits: Health, dental, vision coverage (100% employee portion), Short & Long-Term Disability, Basic Life Insurance, 401k with employer matching, innovative mental health support platform, employee stock purchase plan, Paid Time Off, Company paid holidays, paid volunteer hours, 12 weeks paid parental leave. Pay: include the salary range: $82,300—$229,500 USD. Also mention annual performance bonus, stock, other incentive compensation plans. The posting says: "Additionally, the total compensation package for this position may also include an annual performance bonus, stock, and/or other applicable incentive compensation plans." So we should include that. Schedule: Work Location: fully remote for candidates outside 30 mile radius; hybrid within radius requiring 3 days a week (Tue, Wed, Thu) in office. So schedule info. We must not include boilerplate like EEO, privacy policy, scam warning, etc. We must not repeat job title. We must not include Job ID/requisition numbers. We must not include application instructions. We must preserve all substantive information; do not invent or summarize away detail. So we need to keep details exactly as in posting, but we can rephrase? The instruction: "Preserve ALL substantive information; do NOT invent or summarize away detail." Means we should not omit details, but we can reformat. Likely we should keep the substance but can condense into bullet points; but we must not lose any detail. However, we can combine similar points but must not lose any specific detail. Safer to keep each bullet as a sentence from the posting. We need to extract each duty from "What You'll Do" as separate
• . Let's list them: 1. Own paid media strategy, budget, and pipeline/SAO targets across paid search, paid social, and programmatic/display — reporting on performance from click to lead to opportunity to closed revenue, not just cost per lead or CTR 2. Build and lead the experimentation roadmap: a structured testing agenda across creative, copy, offers, audiences, and landing pages, with clear hypotheses, success metrics, and readouts 3. Manage paid search channels (Google Ads, Microsoft Ads), working closely with agency partners to optimize programs, improve cost efficiency, and generate quality pipeline 4. Plan, launch, and manage paid social and programmatic/display campaigns across channels (LinkedIn and others) to drive demand and pipeline 5. Own landing page and conversion path optimization (CRO), designing and running A/B and multivariate tests on page structure, forms, and messaging to lift conversion at every funnel stage 6. Partner with campaign and creative teams to develop and test ad copy and creative that's engaging, conversion-focused, and resonates with our ideal customer profile (ICP) 7. Manage relationships with external agencies and vendors, setting clear goals, reviewing performance, and holding partners accountable to results 8. Use AI tools to automate reporting, campaign builds, and testing analysis, freeing the team to spend more time on strategy and experimentation 9. Partner closely with ABM and sales development to align paid programs with target account strategies, accelerate lead-to-opportunity conversion, and hit shared pipeline goals 10. Analyze full-funnel paid media and test performance — from clicks and leads to sales opportunities and pipeline — turning results into a prioritized testing and optimization backlog 11. Manage budget pacing and allocation across paid channels and agencies to maximize return on marketing spend 12. Mentor and provide functional guidance to a paid media analyst or specialist, raising the bar on testing rigor and channel best practices That's 12 items. Now "What You Bring" items (mandatory). Let's extract each distinct requirement: - 7+ years of paid media, performance marketing, or growth marketing experience, with a track record of owning budget and hitting pipeline or revenue targets, plus experience managing a person, program, or agency team - A pipeline-first mindset: you measure paid programs by the sales opportunities and revenue they generate, not just leads or CTR, and you partner with sales to prove it - A rigorous experimentation mindset, with hands-on comfort designing, running, and interpreting A/B and multivariate tests - Deep hands-on expertise running SEM, paid social, and programmatic/display campaigns at scale - Experience managing external agencies or vendor relationships, including setting KPIs and holding partners accountable - A creative, curious mindset, with hands-on comfort using AI tools to automate workflows and speed up testing analysis - Experience building or optimizing landing pages and conversion funnels, with working knowledge of CRO principles and tooling - Working knowledge of account-based marketing (ABM) strategy and execution - Strong analytical skills and comfort working in marketing analytics or attribution tools - Experience with digital experience analytics (DXA) platforms (e.g., Contentsquare or similar) to diagnose friction, uncover test hypotheses, and validate impact beyond standard funnel metrics - A bias for speed, comfortable making decisions with imperfect data and iterating quickly Also maybe "Experience managing a person, program, or agency team" already included in first bullet. Also maybe "Experience managing external agencies or vendor relationships" separate. Now "Platforms & Tools": list: - Salesforce - Google Ads - LinkedIn Campaign Manager - Microsoft/Bing Ads - Project management tools (Asana, Monday.com) - Reporting: Google Analytics and Looker - Claude and AI tools - A/B testing & CRO tools (e.g., Optimizely, VWO) - Digital experience analytics (DXA) tools (e.g., Contentsquare) We could also include AI tools already mentioned. Now "Nice to Have": list: - B2B SaaS or technology marketing background - Experience with marketing automation platforms (e.g., Marketo) - Familiarity with 6sense or other ABM and intent-data platforms - Experience with programmatic/DSP platforms (e.g., The Trade Desk) These are nice-to-have, could be placed under Qualifications? Or maybe under Skills as optional. But we need to decide sections. We have sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We can assign: - Requirements: the mandatory experience/qualifications list (What You Bring). - Qualifications: maybe the nice-to-have items? Or we could treat Qualifications as education/certifications (none). Since we have nice-to-have, we could put them under Qualifications as "Preferred qualifications". That seems appropriate. - Skills: the platforms & tools list. - Benefits: benefits list. - Pay: salary range plus bonus/stock. - Schedule: work location details. We must not create sections with filler. So we need to ensure each has content. Now we need to output HTML fragment only, no /, no markdown fences. We'll produce:

  About the role

  ...